Best Selling Author and Strategy Specialist. Robin Speculand is a global pioneer and specialist in strategy implementation and is driven in assisting leaders to successfully execute their strategy. He is the founder and Chief Executive of Bridges Business Consultancy Int and the creator of the Implementation Hub portal, the first portal in the world dedicated to strategy implementation. Robin is the first author in the world to publish three books on implementation. The international bestselling book Bricks to Bridges – Make Your Strategy Come Alive, set the benchmark for new thinking in his field.
A leader today needs both the ability to formulate strategy and the skills to execute it. The current global drive toward imbuing implementation as an organizational competency stems from the right strategy and the ability to implement it as a worldwide business differentiator with tremendous payoff.
Robin Speculand is a global pioneer and expert in strategy implementation. He is the founder and CEO of Bridges Business Consultancy Int, creator of the Implementation Hub, and author of three books on implementation (two are international best sellers) including his fourth book, Excellence in Execution – HOW to Implement Strategy.
Robin is driven to transform the strategy implementation approach globally by inspiring leaders to adopt a different approach. His work begins when his clients are crafting their strategy and are starting to think about implementing it. He guides them through the implementation journey and provides them with the knowledge, tools and templates to succeed where so many fail. These include Bridges’ Implementation Compass™—a proprietary framework for successful implementation—as well as access to the Implementation Hub —the first portal in the world dedicated to strategy implementation with its 500+ resources, and IMPACT, a toolkit with a structured approach for implementing actions in 90 days.
In 2000, Robin left his position as Citigroup Regional Vice President, Corporate Bank, Asia Pacific, to start Bridges, a specialist in strategy implementation. Since assisting its first client, Singapore Airlines, Bridges has worked with governments, multinational corporations and local organizations across five continents to achieve Excellence in Execution.
Robin is one of the most prolific writers and thinkers on implementing strategy. An international bestselling author, his books include Bricks to Bridges – Make Your Strategy Come Alive, which set the benchmark for new thinking in his field and Beyond Strategy – The Leader’s Role in Successful Implementation, John Wiley & Sons. His pioneering work has been featured in strategy journals, international print and electronic media including the BBC UK & Global, CNBC, Financial Times, Sunday Telegraph and the Singapore Straits Times. He is a sought-after speaker at strategy and international business forums.
Robin is an educator for Duke CE and adjunct faculty at the Office of Executive and Professional Education in Singapore Management University. Outside of work, he’s a die-hard ironman athlete.
Strategy Implementation Challenge Keynote : You have created the strategy and now you have to implement it. You go from discussing it with only the top leaders to sharing it with the whole organization and giving people direction. Strategy is about making the tough choices; implementation is about taking the right actions.
Nine Uncommon Practices for the New Business Landscape Keynote : Organizations are at greater risk and pressure due to business model disruption than any other time in history. They can no longer rely on yesterday’s success for tomorrow. This is leading to new ways of working in a new landscape. This engaging and entertaining keynote highlights what just a handful of successful leaders are doing differently.
These uncommon practices are the latest thinking from our client work and research. It includes, 1. how to achieve your strategic objectives by doing less, not more and 2. how you need to provide people with choices for higher engagement, and 3. how to constantly review in order to create a rhythm.
Each of the 11 uncommon practices are explained using examples, stories and research and are:
Excellence in Execution Keynote : The current approach to strategy execution is not working as more implementations fail than succeed. We need a different approach and different thinking. This extremely informative keynote is packed with useful tips and highlights what leaders need to address to achieve excellence in execution. It feature examples from other companies, stories and research on how to implement your strategy.
Leaders understand the importance of strategy execution but are still missing the methodology to succeed. Achieving excellence in execution is a competitive differentiator that, when achieved, has tremendous payoffs, because it’s not easy to do. This keynote provides an overview of what leaders need to consider doing.
Leaders are responsible for crafting a winning strategy and then involving and leading the rest of the organization in its execution. They need to start the execution planning during the strategy planning (not after). They also need to create the right conditions for execution and guide people through the journey to demonstrate their commitment and sincerity.
To assist leaders in translating the strategy from the top level to the ground level, the “Three Broad Themes of Execution” are introduced, (1) Create Awareness, (2) Build Excellence (3) Follow Through.
Organizations have to consider the speed at which they need to execute the strategy – the Strategy Cadence. This is a critical part of the execution, as is leaders driving the right actions across the organization. This keynote highlights how this can be achieved.
It also addresses the execution juxtaposition, reallocation of resources, how take your people over the wall, importance of follow up and business model disruption.
Seminars & Workshops
Strategy Implementation for Leaders
Today’s leader needs both the ability to craft a winning strategy and the skill to implement it.Robin Speculand
“Strategy Implementation for Leaders” is a highly interactive, engaging and enriching one-day seminar. Based on the international bestselling book Beyond Strategy–The Leader’s Role In Successful Implementation, it addresses the knowledge gap for leaders and goes deeply into the tough challenge of implementing strategy.
This is the longest-running seminar in the world on the subject and is taught across five continents.In the past 10 years, it has come alive for more than 12,000 leaders.
Starting where most seminars end, “Strategy Implementation for Leaders” explains what to do after you’ve crafted your organization’s strategy.
Packed with best practices and the latest thinking in the field, it gives you a complete framework to guide your implementation journey. It is called the Implementation Compass™.
This framework ensures you have considered how to communicate the strategy, identified the right measures, changed the processes, engaged and supported your people and aligned the new strategy to your culture. It also makes sure you constantly review both the strategy and its implementation.
Within one stirring day, the seminar discusses:
Why strategy implementation is one of today’s hottest leadership topics
Over the last 10 years, strategy implementation has established itself as part of a leader’s armory of knowledge and skills. It balances your knowledge of strategic planning with your excellence in execution.
You’ll understand the mistakes most leaders make and what to do differently.
What it takes to execute using the Implementation Compass™ framework
Most leaders struggle with strategy implementation today because of a lack of structure and framework. The Implementation Compass guides them through the eight areas of excellence in execution required for success.
Specifically, this tool provides you with the structure to make your strategy come alive. Instead of wandering aimlessly through the implementation challenge, it allows you to assess the implementation readiness and identify the key areas to tackle.
It was developed by Bridges Business Consultancy Int (the company I work for) after 13 years of research and testing with leaders around the world.
Knowing that implementation is cyclical, not linear
People like ordered lists: step one, step two, step three. But when it comes to implementing strategy, there is no magic 1-to-10 list of what to do because strategy implementation is not a linear activity.
Implementing strategy successfully calls for a different mindset that replaces the model of time being linear and milestone-based with a cyclical model.
Understanding that leaders don’t implement strategy, frontline workers do
Leaders are responsible for crafting the strategy. Yes, they may involve frontline staff members in the process, but they are ultimately responsible for crafting the strategy. However, they don’t implement strategy; that happens at the frontline. People in frontline positions are the ones who must adopt the new actions to deliver the new strategy.
Leaders understand how and why to oversee the implementation.
Learning how to identify and take the right actions
If strategy is about making the right choices, then implementation is about taking the right actions. Staff members are always busy, but the question is, “Are they taking the right actions that will implement the strategy?” Taking the right action is what makes the difference between success and failure.
Taking the right actions moves an organization from strategy creation to strategy implementation. You’ll learn ways to ensure your people do that.
Assessing your organization’s implementation capabilities
Before you buy a company, you conduct due diligence. Before you design a new product, you conduct a market assessment. Before you launch your company’s future, you conduct a strategy implementation readiness assessment.
The assessment is based on the eight critical elements of the Compass. By asking key questions, you will be able to extract a radar picture of your organizations readiness to implement.
Don’t bet on your organization’s future without assessing the needed implementation capabilities.
Realizing that most people won’t resist implementation when it’s communicated correctly
Many implementations are built on false assumptions that contribute to their failure. Most people support or simply go along with a new strategy in the four different ways they respond to strategy implementation—when it is communicated properly.
Yet most leaders don’t communicate strategy properly. Research shows 95 per cent of staff members don’t even know what their company’s strategy is, never mind the right actions to take!
Understanding leaders must implement more frequently than ever before
With business moving faster and faster, leaders are being called on to implement new strategies more frequently. That makes it even more critical they have the skills to execute them.
Many strategies last only three to five years, which means leaders must plan and execute more than they’ve ever had to before.
Knowing what works and the best practices needed to excel in executing strategy
You’ll come away with tips, techniques and tools from local and global leaders who have implemented their strategies with excellence.
Also understand not only the top reasons why implementations fail but also the best practices of top-performing leaders. For example, the number-one best practice of top-performing CEOs is follow up—that is, making sure what you discussed is followed up on.
Learning how to galvanize your workforce into action beyond giving out coffee mugs and t-shirts
Rolling out an effective implementation strategy goes beyond hosting town hall meetings, creating posters, and sending emails. You’ll learn about the two different waves of communication and how to create a sense of urgency around all aspects of the implementation journey.
Leaders are typically left on their own to struggle with implementation.
Not any longer. This seminar explains why implementation is critical for leaders and how being excellent in execution is a business differentiator. It is also supported by the online “Implementation Hub—a portal for your implementation success,” which is packed with more than 330 tools, tips, videos, case studies, best practices and templates.
Masterclass – HOW to Achieve Excellence in Execution
This exceptionally engaging two-day informative and interactive Masterclass provides you with the updated approach, thinking, uncommon practices, frameworks and language required to execute your strategy with excellence.In the HOW to Achieve Excellence in Execution Masterclass, “H-O-W” stands for How Organizations Win. It provides the structure for you to identify the right actions for your organization so you can start building your execution plan and make it your own. Achieving Excellence in Execution has to be customized for your organization and can’t be an off-the-shelf solution.
This Masterclass ensures you understand and are provided the mindset, skillset and toolset for what’s required to both design and successfully roll out your organization’s execution plan. It shares tools, tips and techniques to make it your own while giving you full access to the Implementation HUB portal with its over 400 resources. You also receive a soft copy of the material presented.
With most organizations stumbling across the bridge between strategy and implementation, achieving Excellence in Execution becomes a significant business differentiator. It requires a dramatic change in your thinking and approach.
By the end of this Masterclass, you have:
Building Your Strategy Execution Plan
Plan your execution as part of your strategy planning (an in-house workshop for leadership teams)
Build-Your-Strategy-Execution-Plan A critical best practice learned from successful strategy executions is this: Plan your execution during the strategy planning.
Taking time to develop your execution plan doesn’t dilute from the strategy planning; instead, it adds tremendous long-term value. It dramatically increases your odds of success and generates an enriched conversation that includes how to discuss the strategy story, what to communicate, what actions to take and how to engage people.
The conversation among leaders results in:
A strategy that’s well executed transforms the experience from doing challenging, confusing and complicated tasks to being engaging, enjoyable and even exhilarating.
When executing strategy, leaders often struggle with key decisions such as where to focus, where to allocate resources, what to communicate and what actions to take. Building a comprehensive execution plan gives everyone a point of focus while dramatically increasing the organization’s ability to achieve its strategy outcomes. This is especially true when the execution is developed with the same intensity as the strategy itself.
The challenge becomes to succeed when two-thirds of organizations fail. How? By working to assess your execution capabilities and then customize the building blocks using a structured approach in this two-day workshop.
This workshop is designed for leaders embarking on a new strategy and aiming to achieve Excellence in Execution. It guides your leadership team through:
During the workshop, members of the leadership team are challenged to translate their strategy objectives into a unique execution plan. They are guided through the building blocks for achieving Excellence in Execution. Powerful execution tips, checklists, toolkits, stories and case studies are shared and discussed. The Excellence in Execution building blocks include:
Middle Managers Role in Strategy Implementation – The Lynchpin of Success
This highly engaging, impactful and interactive one-day addresses the critical role middle managers play in implementing strategy. Adopting group discussions, paired sharing, individual reflection, case studies and videos the session addresses:
1. Eight Essential Middle Manager Activities
These eight activities ensure the organization is able to start implementing the strategy with the middle managers support. It examines for example if priorities are clear across the organization (which they are often not), if resources are in place, responsibilities, the reasons for transforming, eliminating wasted time and efforts and regular feedback.
The participants review and assess which of the eight are most relevant to themselves.
2. The Strategy Implementation Challenge
Due to the high rate of failure in implementing strategy there is now more focus being placed on managers having both the ability to craft the strategy and the skills to implement it. But many have been trained how to plan and not how to implement and this along with them underestimating what’s involved causes many of them to fail.
Managers need to understand what is involved in successfully implementing challenge.
3. The Implementation Compass™ – a framework for taking the right actions
You want to become fit you have to train. You want a degree you have to study. You want to be promoted you have to work harder. All these require one constant – “a passion for action”. The question is knowing what the right actions are to take especially when more implementations fail than succeed.
The Implementation Compass™ is a metaphor for leaders to understand the eight areas required for implementing strategy and a framework to ensure the right actions are being taken.
The strategy is the organization’s map that shows where they are and where they want to go. The Compass shows which actions to take to move toward in the right direction throughout the implementation journey. The leader act as a guide showing people the best path to take.
The Compass provides the framework that everyone in the organization adopts to ensure consistency and that the right actions are being taken.
4. Stewards of Strategy
How capable are you in leading transformation and in the eight areas of the Compass? This module after the lunch assess individual implementation capabilities in a paper based assessment.
Managers reflect on their assessment and identify opportunities for personal improvement.
5. Square Wheels
Square Wheels is visual based presentation where each picture tells a different story that facilitates group discussions. With the clear objective in mind to identify implementation challenges, it provides an interactive discussion that will result in a structured response to current organizational issues.
Square Wheels is used as a tool for generating action learning, reflective perspective, participative involvement and a sense of ownership of the strategy and challenges.
6. Case Study
Participants have the opportunity at the end of the day to demonstrate and apply the learning from the course on a case study.
The case is debriefed around the challenges of implementing strategy and middle managers as the lynchpin.
Who Should Attend
This course is appropriate for people who struggle with the challenge of implementing strategy and understanding how they can influence change from their position. It is also for internal teams to better understand how to collaborate, communicate and impact the strategy implementation.
New Book - Excellence In Execution
HOW to Implement Your Strategy
Robin’s latest book presents leaders with the how to adopt the right mindset, toolset and skillset to execute strategy. It provides the tools, techniques, tips and uncommon practices required to both build your execution plan and deliver on your strategy promises.