By Daniel Sieberg

During every Presidential election cycle there is a reference to the importance of an emerging technology. Whether it was radio in 1925, television in 1960 or the internet in 1996 or 2000. And today it’s no different thanks to things like social media and mobile devices. But what are some of the emerging trends helping to galvanize voters through technologies like virtual reality, hyper-targeted ads and search data? These are some of the ways that the media, political parties and others are experimenting to elevate voter engagement and interest.

I’ve had the opportunity to cover the elections from a technological standpoint since 2000 when websites were shiny, online polls were new and email lists were the coin of the realm. I also covered the election in 2004 when e-voting machines were increasingly implemented across the nation – often with much hand-wringing by computer security experts. And I covered the events in 2008 when President Obama and John McCain battled it out on social media (we know how that turned out).

Today, we – as voters and media – also have a much greater opportunity to dive into data that helps illuminate voter interest (if not entirely voter sentiment). With Google Trends, which offers anonymized, aggregated data on what people are searching for going back to 2004, we can share everything from search interest around a candidate down to a county or city level, the types of top questions that people are asking about issues and people (e.g. spikes around “how to move to canada” or “what was in hillary’s email?”) and when search interest spikes during live events like debates or candidate forums. And of course there are numerous examples of social media and through YouTube where technology is both a boon and a blunder.

The ultimate goal for technology should be to help inform and educate an interested public and further engagement in the political process. It can also provide fascinating insights into what resonates on the campaign trail and how the media use it to better reach their audiences. I’ve had the opportunity to see it from the sides of both journalism and tech and over an important period in the development of our nation’s digital history. There are some other technologies on the horizon – like virtual reality – that can also give glimpses into what might be next.

For now, suffice it to say, voters are more connected – and sometimes overwhelmed – through technology than ever before. So what are the strategies that work and what have we learned? If history is any indication, both sides of the aisle still have a lot to learn and hopefully the electorate is the ultimate beneficiary.

To bring Daniel Sieberg to your event, call Simply Life Speakers Bureau +91865283500.

The Benefits of Using a Speakers Bureau

Working with a speakers bureau to secure talent for your events ensures that booking speakers, programs and entertainment for your event is the easiest part of your planning process. From developing creative programming ideas to securing the speaker to managing contracts to arranging logistics and travel plans, our experienced staff will be there with you at every step in the process.

Working with a speakers bureau like Simply Life offers the benefits associated with the close relationships we have developed with our speakers over the years; giving you inside access to their schedules and insight as to when there is flexibility in honorarium. In addition to the experience , we’re flexible, so we are always prepared to handle any unforeseen situation that may arise at any point during the process. Ultimately, we work hard to help ensure that your event is a great success!

The speaker you choose for your event will have a huge impact on that event’s success and will be one of the most-remembered aspects of the event to those who attend. This being the case, it is clear that choosing the right speaker is a make-or-break decision that you cannot afford to make on the fly or trust to amateurs. Some of the most important benefits of using a speakers bureau are mentioned below:

• Quick access to a wide and diverse talent pool. Speakers join speakers bureaus to access a larger customer base, and customers look to them to access a concentrated speaker talent pool. Seeking talent haphazardly or on an individual basis would be very time consuming, costly, and unlikely to succeed.
• Assistance in narrowing down the field. At a quality speakers bureau, you will receive expert advice and helpful suggestions on how to pick the best possible candidate out of a large selection. As staff at speakers bureaus keep up relationships with numerous speakers and keep current on the latest developments in their careers, they will have the knowledge-base to help you make a wise pick.
• A source of up to date information on the latest trends in the industry, along with a deep-seated, experience-honed knowledge of what does and does not work in specific situations. Alongside an appreciation for innovation and an unswerving commitment to conform to each client’s wishes, you will benefit from the “long view” wisdom of seasoned personnel.
• A greatly simplified procurement process. The speakers bureau can handle event details and coordinate time-tables. They can deal with contracts, fee negotiations, transport and accommodations. And once you become a return customer at a particular speakers bureau, the process becomes yet more streamlined. Speakers bureaus take the hassle and stress out of scheduling a speaking event.
• By far the most important benefit of all in using a speakers bureau is hiring superior talent. Many of the best speakers choose to connect themselves to events through speakers bureaus, and they may not always be reachable without going through their bureau.

Cautions in Choosing Your Speakers Bureau

While reputable speakers bureaus will be able to help you plan your event and match it with a speaker who will make it significantly more successful, there are also problems that can develop when a low-quality bureau is used. These include:

• Overly high commissions may be charged. The bureau has done you a crucial service and has earned its profit, but take time to check out the general market to see what a competitive rate looks like before making a final decision.
• Only the highest-fee speakers are on their database. Speakers, understandably, vary in the fees they charge based on demand and the value of their time. However, a good bureau should offer a reasonable range of fee levels so clients with different budgets can still use their services.
• Newer speakers barely exist on their roster. A variety, both of old proven and fresh new, talent is desirable. Look for new names and faces, lesser and more widely known personalities, and “intense variety” in the bureau’s speaker selection. 
• Constrictions placed on speakers that curtail communication and customization. It is not unreasonable for a speakers bureau to have some criteria they expect their speakers to abide by, but overkill on contract controls and a ban on communicating with speakers could cripple your ability to organize the event. The best bureaus trust their speakers and have reasonable rules.

​Conclusion

Using an experienced speakers bureau is one of the best ways to ensure you find the best possible speaker to fit your event. Matching speaking talent to specific speaking opportunities takes a large talent pool and a dedicated, highly skilled agent who is willing to work with you through every step of the process. Take the time to choose a superior speakers bureau, and choosing superior speakers will become as simple and stress-free as possible.

What makes our clients happy? Speakers who consistently go above and beyond. You can count on these favorites to be on-time, attend breakfasts or meet and Greet sessions, make time for Q&A, and always go the extra mile. Simply put, they will make you look good:

CAPT. RAGHU RAMAN_ : ​Distinguished Fellow - ORF , Author, former CEO NATGRID, ex-soldier & UN Peacekeeper. Former Captain in the  Indian Army  Columnist, Author, Keynote Speaker and Faculty for Leadership, Strategy & Change Management.
" ​The leadership talk on the Siachen Glacier was one of the most inspiring presentations I have heard in recent times. Raman a very clear persuasive presentation style and the content that has been put together makes me proud to be an Indian. " 

PRAKASH IYER : Motivational Speaker, Leadership Coach. Bestselling author of The Habit of Winning & the Secret of Leadership. 
“Prakash was a delight. He has the perfect combination of down-to-earth humor, genuine likeability, and frank, hard-earned business sense to relate to diverse audience members.”

JAMLING TENZING NORGAY  : Jamling Tenzing Norgay is an Indian-Nepalese Sherpa Everest climber He is the son of Tenzing Norgay the first man to Climb Mount Everest. In his illustrated presentation, Touching My Father’s Soul – An Odyssey to the Top of Everest, Jamling brings to life a profound and compelling adventure, interweaving the lives of a family, a mountain and a people, and of climbers facing nearly insurmountable obstacles.  It is a story of disaster, triumph, professionalism and the resilience of the human spirit.  
“Our audience was spellbound with his demeanor.  He is so professional, so generous, so thoughtful … need I go on?” 

HARSHA & ANITA BHOGLE : Harsha and Anita  run a successful corporate speaking enterprise Prosearch Consultants and conduct a motivational series called The Winning Way --Lessons from sport for managers. It has received around 400 invitations. Harsha and Anita have also co-authored a book by the same name  that has sold over 100,000 copies and become a national bestseller.

ERIC SIEGEL : Former Columbia University professor founder of Predictive Analytics World and Text Analytics World, author of 'Predictive Analytics: The Power to Predict  Who Will Click, Buy, Lie, or Die. 
“I wish all of the speakers we hire were as effective and easy to get along with as Eric!" 

ROBIN SPECULAND  : Best Selling Author and Strategy Specialist. Robin Speculand is a global pioneer and specialist in strategy implementation and is driven in assisting leaders to successfully execute their strategy. He is the founder and Chief Executive of Bridges Business Consultancy Int and the creator of the Implementation Hub portal, the first portal in the world dedicated to strategy implementation. Robin is the first author in the world to publish three books on implementation. The international bestselling book Bricks to Bridges – Make Your Strategy Come Alive, set the benchmark for new thinking in his field.
" The perfect score says it all.  Robin’s presentation at our Global HR Conference inspired us to lead in uncertain times, gave us pages of real-world tactics to accelerate productivity and – in the end – moved us to open doors of possibility as individuals and as a team that left us feeling energized, empowered and confident we can make a difference individually and collectively.”
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