By Daniel Sieberg
During every Presidential election cycle there is a reference to the importance of an emerging technology. Whether it was radio in 1925, television in 1960 or the internet in 1996 or 2000. And today it’s no different thanks to things like social media and mobile devices. But what are some of the emerging trends helping to galvanize voters through technologies like virtual reality, hyper-targeted ads and search data? These are some of the ways that the media, political parties and others are experimenting to elevate voter engagement and interest.
I’ve had the opportunity to cover the elections from a technological standpoint since 2000 when websites were shiny, online polls were new and email lists were the coin of the realm. I also covered the election in 2004 when e-voting machines were increasingly implemented across the nation – often with much hand-wringing by computer security experts. And I covered the events in 2008 when President Obama and John McCain battled it out on social media (we know how that turned out).
Today, we – as voters and media – also have a much greater opportunity to dive into data that helps illuminate voter interest (if not entirely voter sentiment). With Google Trends, which offers anonymized, aggregated data on what people are searching for going back to 2004, we can share everything from search interest around a candidate down to a county or city level, the types of top questions that people are asking about issues and people (e.g. spikes around “how to move to canada” or “what was in hillary’s email?”) and when search interest spikes during live events like debates or candidate forums. And of course there are numerous examples of social media and through YouTube where technology is both a boon and a blunder.
The ultimate goal for technology should be to help inform and educate an interested public and further engagement in the political process. It can also provide fascinating insights into what resonates on the campaign trail and how the media use it to better reach their audiences. I’ve had the opportunity to see it from the sides of both journalism and tech and over an important period in the development of our nation’s digital history. There are some other technologies on the horizon – like virtual reality – that can also give glimpses into what might be next.
For now, suffice it to say, voters are more connected – and sometimes overwhelmed – through technology than ever before. So what are the strategies that work and what have we learned? If history is any indication, both sides of the aisle still have a lot to learn and hopefully the electorate is the ultimate beneficiary.
To bring Daniel Sieberg to your event, call Simply Life Speakers Bureau +91865283500.
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Yesterday Deepa Malik became 1st Indian woman to win a Paralympic medal! She won SILVER in Shot Put
Deepa Malik, mother of two, overcame a spinal tumour, 31 surgeries and 183 stitches to win India a Silver medal at the ongoing Rio Paralympics.India's Deepa Malik scripted history when she won the silver medal in the women's shotput F53 event at the Rio Paralympics on Monday, with a personal best throw of 4.61m.
With this herculean effort, she became India's first woman and oldest athlete to ever win a medal at the Paralympics.
Deepa started off with a throw of 4.26m, then registered 4.49 on her second attempt and 4.41m on the third. On her sixth throw, she recorded a personal best of of 4.61m, which ultimately helped her finish second.
"I want to use this medal to support women with disabilities in India. This journey has been wonderful for me and my entire family, I am proud to be the oldest athlete in the team and win a medal."
Deepa is a paraplegic, paralysed from waist down. A spinal tumour confined her to a wheelchair 17 years ago, and she has been unable to walk since then.
Deepa's distinctions in multiple sports, her various activities including 'Ability beyond Disability', her three Limca Book of World Records and her various medals in swimming at international competitions make her a unique athlete. She holds the Asian record in javelin throw, and also has World Championships silver medals in shot put and discus that she won in 2011.
Perhaps her most adventurous step till date would be the 3,000 km journey she took from Delhi to Leh and back on a specially enabled car. The hand-controlled vehicle would take her through the Rohtang pass up until the highest motorable pass in the world, the Khardung La, at an elevation of 5,359m, according to a report by The Times of India. This record is especially remarkable when we take into account that Deepa has no control over her bladder and bowel movement and also has no control of her body beneath her chest.
Catch the Olympics bug with Simply Life’ celebrity speakers
The Olympic Games in Rio de Janeiro may have finished but the world is still buzzing with the thrills the Best Athletes from over 200 countries created over the incredible two weeks - with team India putting in an awe inspiring performance.
Many current and Past Olympic Legends have gone on to forge highly successful careers as celebrity speakers, sharing their experiences and delighting audiences with anecdotes from their action packed lives.
Simply Life is proud to offer some of the Biggest names in Olympic sports for booking at your next private or corporate event, as well as other top - drawer speakers who have the most amazing stories to tell from the world of sports.
If you would like to book any of these fantastic speakers for your next event, call Shipra Kapadia at Simply Life India Speakers Bureau on +918652835000 or email firstname.lastname@example.org
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