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MATT JOHNSONMatt Johnson, PhD is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding.
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PROFILE
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Meet Matt Johnson
Matt Johnson, PhD is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and most recently, Branding That Means Business (Economist Books, Fall 2022). In 2023, he was inducted into Thinkers50 Radar as one of 30 business thinkers with ideas most likely to shape the future.
As a columnist for Psychology Today, and a contributor to major news outlets including Forbes, Business Insider and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands harness insights from neuroscience to better understand, serve, and interact with their consumers. To this end, he consults with a wide array of organizations, including as an expert in residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Professional and Executive Development. He has won several teaching awards, and is recognized by Poets & Quants as one of the 50 top business school professors.
Outside of formal classroom teaching, Matt works with a variety of marketing practitioners, enabling them to apply psychology and neuroscience in various aspects of their work. He regularly hosts specialized workshops and webinars, and has collaborated with LinkedIn Learning to create two specialized courses on consumer neuroscience.
As a columnist for Psychology Today, and a contributor to major news outlets including Forbes, Business Insider and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands harness insights from neuroscience to better understand, serve, and interact with their consumers. To this end, he consults with a wide array of organizations, including as an expert in residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Professional and Executive Development. He has won several teaching awards, and is recognized by Poets & Quants as one of the 50 top business school professors.
Outside of formal classroom teaching, Matt works with a variety of marketing practitioners, enabling them to apply psychology and neuroscience in various aspects of their work. He regularly hosts specialized workshops and webinars, and has collaborated with LinkedIn Learning to create two specialized courses on consumer neuroscience.
Matt is an experienced TEDx and international keynote speaker specializing in neuroscience, branding, and consumer behavior. Matt regularly delivers talks, workshops, seminars, and speeches to groups ranging from small gatherings of executives, to marketing summits, to large public conferences broadcast on national media. He has also filmed several on-demand webinars and online courses, including two popular courses with Linkedin Learning.
Matt’s talks focus on the role of human nature in the business world, and in particular, it’s crucial importance in marketing psychology.
Sample talks include:
Matt’s talks focus on the role of human nature in the business world, and in particular, it’s crucial importance in marketing psychology.
Sample talks include:
- Understanding consumer psychology: Insights from neuroscience
- The power of branding on consumer decision making
- How to create a successful brand strategy using consumer psychology
- The impact of social media on consumer behavior and implications for branding
- The role of emotions in consumer psychology and branding
- How to leverage social neuroscience to tap into identity marketing
- The psychology and neuroscience behind brand loyalty
- Leveraging consumer psychology to create engaging brand storytelling
- The neuroscience behind B2C branding: How to create enduring connections with customers
- The future of consumer psychology and branding in the digital age.
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