New Webinar Topic - Sponge: Leadership Lessons I Learnt From My Clients - By Ambi Parameswaran.
In this New Webinar based on his book of the same name- Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.
Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’.
This Webinar is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions.
This Webinar, is a practical demonstration of leadership qualities. It is a collection of instances when Ambi—an advertising veteran—absorbed or ‘sponged’ knowledge from clients he interacted with. In a sense, the webinar borrows as much from established management theories as it does from human behaviour and how to navigate around it.
For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.
About Ambi Parameswanran
M G Parameswaran, or Ambi as he is known is a Brand Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory. In a career spanning 35+ years Ambi has handled assignments in marketing, sales and advertising with Rediffusion DY&R, Boots Company, UDI Yellow Pages and FCB Ulka Advertising.
Ambi now has nine books to his credit including : “FCB-Ulka Brand Building Advertising – Concepts and Cases I & II [with Kinjal Medh]”; "Building Brand Value - Five Steps to Building Powerful Brands” (Winner of 2007 NTPC – DMA Book Prize], "For God's Sake - An Adman on the Business of Religion", "Strategic Brand Management Indian Version" [with Prof K L Keller and Prof I Jacob]. His bestselling book "Nawabs Nudes Noodles - India Through 50 Years of Advertising" was finalist at Crossword Popular Book Awards 2017. And in 2018 he launched "SPONGE- Leadership Lessons I Learnt From My Clients".