Webinar - by PC Musthafa.
Covid - Business Crisis VS Business Opportunity.
In This Webinar by PC Musthafa, CEO/ Founder - iD Fresh Food you will learn that , even as you struggle to navigate the changed business landscape you now find yourself in, take the opportunity created by the COVID-19 pandemic to rethink the way your company does business and make the changes necessary now to emerge from the present crisis positioned for future success.
It is easy at times like this for leaders to become paralyzed by fear, uncertainty and doubt. But great leaders know that crises such as the present pandemic present unique opportunities to rethink their businesses and figure out how to do what they do better.
Importance of Innovation during crisis
When we look back on the current health crisis, there’s no doubt that we’ll learn that it resulted in a number of innovations: new drugs and medical devices, improved healthcare processes, manufacturing and supply chain breakthroughs, novel collaboration techniques.
But there is much more to the generative nature of a crisis that leads to innovation than simply an opportunity to solve problems. In this Webinar learn how Crises present us with unique conditions that allow innovators to think and move more freely to create rapid, impactful change. For leaders, these conditions provide us with the opportunity to do our best to help, and for our teams to do their most innovative work in the service of our organizations.
In This Webinar by PC Musthafa, CEO/ Founder - iD Fresh Food you will learn that , even as you struggle to navigate the changed business landscape you now find yourself in, take the opportunity created by the COVID-19 pandemic to rethink the way your company does business and make the changes necessary now to emerge from the present crisis positioned for future success.
It is easy at times like this for leaders to become paralyzed by fear, uncertainty and doubt. But great leaders know that crises such as the present pandemic present unique opportunities to rethink their businesses and figure out how to do what they do better.
Importance of Innovation during crisis
When we look back on the current health crisis, there’s no doubt that we’ll learn that it resulted in a number of innovations: new drugs and medical devices, improved healthcare processes, manufacturing and supply chain breakthroughs, novel collaboration techniques.
But there is much more to the generative nature of a crisis that leads to innovation than simply an opportunity to solve problems. In this Webinar learn how Crises present us with unique conditions that allow innovators to think and move more freely to create rapid, impactful change. For leaders, these conditions provide us with the opportunity to do our best to help, and for our teams to do their most innovative work in the service of our organizations.
About Speaker - PC Musthafa
A coolie’s son who went on to build a 1000 crore company - iD Fresh Food, selling idli dosa batter. Nobody epitomizes the quintessential rags-to-riches story better than PC Musthafa, the man behind the Rs. 100 crore idli and dosa batter brand, iD Fresh. A brand that has gone on to become a staple in every kitchen across India and the Middle-East.Musthafa PC has been a disruptor not once but many times over.
ID Fresh Foods has been a pioneer in introducing innovation at every step of the companies evolution be it Marketing, Product, Packaging or Supply Chain. Since iD Fresh’s inception in 2005, the company has consistently offered customers easy-to-cook, preservative-free and traditional Indian foods, powered by technology and packaging innovation. iD Fresh is known to be a trailblazer in the fresh food segment offering consumers smart and convenient ways to experience traditional Indian foods. Funded by Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners, iD Fresh’s noteworthy achievements include revolutionising the idly-dosa batter space with its award-winning packaging and preservative-free products; bringing together the complex art of traditional vada making and the simple science of modern technology with its patented, squeeze-and-fry packaging design for the vada batter (that was presented at Harvard Business School); and most recently, reviving the arduous traditional filter coffee making with its unique South Indian filter coffee that comes in the form of ready-to-use liquid (decoction).
Musthafa PC , Co-founder & CEO, iD Fresh Food says his company is driven by “innovation, common sense and conviction”.
ID Fresh Foods has been a pioneer in introducing innovation at every step of the companies evolution be it Marketing, Product, Packaging or Supply Chain. Since iD Fresh’s inception in 2005, the company has consistently offered customers easy-to-cook, preservative-free and traditional Indian foods, powered by technology and packaging innovation. iD Fresh is known to be a trailblazer in the fresh food segment offering consumers smart and convenient ways to experience traditional Indian foods. Funded by Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners, iD Fresh’s noteworthy achievements include revolutionising the idly-dosa batter space with its award-winning packaging and preservative-free products; bringing together the complex art of traditional vada making and the simple science of modern technology with its patented, squeeze-and-fry packaging design for the vada batter (that was presented at Harvard Business School); and most recently, reviving the arduous traditional filter coffee making with its unique South Indian filter coffee that comes in the form of ready-to-use liquid (decoction).
Musthafa PC , Co-founder & CEO, iD Fresh Food says his company is driven by “innovation, common sense and conviction”.
