Meet Anand Damani
Anand is a behavioural scientist. He uses science to change consumer, employee and public behaviour ; Anand invents and innovates products and solutions like Bleep that change public behaviour; His work has been featured in TIME, BBC, Forbes, France 24, The Atlantic, CNBC and several other media.
He reads thousands of behavioural science papers and books, write a blog www.behaviouraldesign.com about simple, low cost behavioural design solutions that change behaviour, write about behavioural design in Mint and ET; gives talks on consumer, employee, investor and public behaviour on platforms like TEDxGateway and at corporate seminars; and help brands achieve their goals by using communication design.
Before starting Briefcase in 2013, Aand worked for thirteen years in advertising agencies like Lowe Lintas as a strategic planner for clients like Unilever, P&G, Cadbury, Asian Paints, Samsonite amongst many others and spent few years in sales and marketing at L'Oreal.
In consumer behavior change, he uses Behavioral Design to increase sales conversions, improve new product adoption and design customer experience for clients like Franklin Templeton and The Economist.
In organizational behavior change, he uses Behavioral Design to change culture and habits, translate vision to action and improve productivity for clients like Cyient.
In addition to consulting, he invents products that change public behavior like reducing drivers honking in India or products that change personal behavior like a water bottle that nudges you to stay hydrated.
Anand has designed and delivered Talks across the world for clients like Mercedes Benz, Gartner, Franklin Templeton, SBIMutual Fund, Bajaj Finance, Viacom, Nasscom, Deloitte, Milan Architecture Week, YPO (Young President’s Organization) and more.
Talks have been on the application of Behavioural Design for – increasing employee performance,
increasing marketing and sales conversions, improving user experience, managing investor behaviour,
designing urban planning, improving road safety and changing personal and public behaviour.
He reads thousands of behavioural science papers and books, write a blog www.behaviouraldesign.com about simple, low cost behavioural design solutions that change behaviour, write about behavioural design in Mint and ET; gives talks on consumer, employee, investor and public behaviour on platforms like TEDxGateway and at corporate seminars; and help brands achieve their goals by using communication design.
Before starting Briefcase in 2013, Aand worked for thirteen years in advertising agencies like Lowe Lintas as a strategic planner for clients like Unilever, P&G, Cadbury, Asian Paints, Samsonite amongst many others and spent few years in sales and marketing at L'Oreal.
In consumer behavior change, he uses Behavioral Design to increase sales conversions, improve new product adoption and design customer experience for clients like Franklin Templeton and The Economist.
In organizational behavior change, he uses Behavioral Design to change culture and habits, translate vision to action and improve productivity for clients like Cyient.
In addition to consulting, he invents products that change public behavior like reducing drivers honking in India or products that change personal behavior like a water bottle that nudges you to stay hydrated.
Anand has designed and delivered Talks across the world for clients like Mercedes Benz, Gartner, Franklin Templeton, SBIMutual Fund, Bajaj Finance, Viacom, Nasscom, Deloitte, Milan Architecture Week, YPO (Young President’s Organization) and more.
Talks have been on the application of Behavioural Design for – increasing employee performance,
increasing marketing and sales conversions, improving user experience, managing investor behaviour,
designing urban planning, improving road safety and changing personal and public behaviour.
Suggested Speaking Topics
Each of Anand's talk is highly customized and full of surprising, innovative, practical solutions
Behavioral Design and Behavioral science
Behavioral Design and Behavioral science
- Sales & Marketing - Increasing sales conversions - online sales and retail sales, improving customer experience, increasing new product adoption, changing consumer habits and behavior
- CEO's, top management and HR - Changing organizational culture, change management, increasing employee motivation, increasing productivity, team collaboration
- Financial organizations - Investor behavior, biases and how to manage and communicate with retail investors better, how to get people to save and invest
- Government, NGOs and any organization - Public behavior change - littering, honking, speeding, road safety, hand washing, cleanliness, spitting, climate change, corruption, honesty, public policy.
Virtual Keynote / Webinar Topics
- How to increase personal productivity
- How to start new personal habits
- How to sell more/influence consumers in times of covid-19
- How consumers will change because of coronavirus
- How to improve employee productivity/performance
- How to improve employee morale and engagement
- How to get investors to not redeem / discontinue their funds/policies
- How to get employees to stay safe while coming to office/factory
- How to become better savers / investors / managers / CEOs / leaders
