An alumna of IIT-B and IIM-A, Anita started her career in advertising and then attained the position of Director—Account Planning and Research at FCB-Ulka. Soon after, Anita set up Prosearch Consultants, a sport-based consultancy along with husband and business partner, Harsha Bhogle. They both run a motivational workshop called ‘The Winning Way’, where they share insights and learning from sports for managers.
Anita is also Director (Content) at Bizpunditz, India’s first digital learning content library for managers. Anita has also co-authored a book with Harsha Bhogle called ‘The Winning Way’.
The Winning Way , a lecture series from Harsha & Anita Bhogle shows how learnings from the field of sport are universally relevant and how they can be applied to improve our approach to life.. In this series, two IIMA alumni , the husband and wife team of Harsha and Anita Bhogle discuss how champions and champion teams handle issues like team building, leadership, vision and goal-setting. What do winning teams do, what makes winning teams, who are good leaders, why do only some teams keep winning while others win only for a while and then lose…these are some of the topics that this popular corporate lecture series addresses. A management background combined with a ringside view of sport over the last 20 years is what goes into these sessions. The Winning Way allows managers, otherwise caught up in day to day work-life, to sit back, introspect and rediscover their passion for excellence through the medium of sport . The presentations that Anita creates are brought alive by “the voice of Indian cricket” Harsha Bhogle.
The Winning Way has received over 400 invitations from over 200 companies that make the cream of corporate India.
After conducting over 300 corporate workshops, Harsha and Anita co-authored “The Winning Way –Learnings from sport for managers”, a national best seller. The book, translated into 3 languages is also
popular in its Kindle and audiobook versions.