An alumna of IIT-B and IIM-A, Anita started her career in advertising and then attained the position of Director—Account Planning and Research at FCB-Ulka. Soon after, Anita set up Prosearch Consultants, a sport-based consultancy along with husband and business partner, Harsha Bhogle. They both run a motivational workshop called ‘The Winning Way’, where they share insights and learning from sports for managers.
Anita is also Director (Content) at Bizpunditz, India’s first digital learning content library for managers. Anita has also co-authored a book with Harsha Bhogle called ‘The Winning Way’.
Equal, Yet different—Career catalysts for the professional woman, by best-selling author Anita Bhogle was published by Penguin Random House in June 2022. What makes the book unique is that it is India-centric and very well researched. While spelling out the challenges that professional women face at home and work, the research goes on to throw light on how others in similar situations managed to find solutions or enablers around them.
As Anand Mahindra put it, “Equal, Yet Different offers a positive and balanced perspective on the catalysts that could enable career women to achieve their full potential”.
The book offers a 360 degree approach on what organizations, families and the women themselves need to do to stay the course and get into leadership positions. Social media posts (see attachment) indicate that the book has resonated well with readers across professions and age-groups.
As well-known journalist Faye D’Souza says of the book, “A must-read for all working women who aim to rise to the very top of the game…also for the men who lead organizations or some day hope to, and men who have wives/partners.”
For organizations committed to seeing more equal opportunity workplaces, the book makes for a wonderful gift to employees. Anita is also open to addressing or interacting with larger audiences.
This is Anita’s second book. Her first book, co-authored with her husband and business partner, sports broadcaster Harsha Bhogle has sold over 1,40,000 copies. An alumna if IIT, Bombay and IIM Ahmedabad, Anita has close to four decades of experience in the corporate world.