MEET APURVA PUROHIT
Apurva Purohit is one of India's most powerful women in media and business. Apurva Purohit is the President of the Jagran Group, one of India's largest multi-media conglomerates.
One of the very few women CEOs in the media and entertainment industry, Apurva Purohit is a smart leader and a visionary who has built several media brands like Zoom TV and Radio City. She strongly believes in building organizations around an enabling culture and employee focus; and in encouraging diversity of opinion and thought. Her formula for success is simple: Focus on the critical drivers for the business, teach the team to manage the rest and play with a straight bat!
In her tenure at Jagran, Apurva has pivoted the group from a deep-rooted reliance on its traditional print businesses to a focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation have increased both the scale and the profitability of these businesses manifold.
Under Apurva’s leadership, Radio City has consistently been ranked 5th in India and 6th in Asia in the Great Places to Work survey. Radio City has also been recognized as one of the Best Places to Work for women in 2019; a list curated by Outlook Business Magazine.
Apurva is a leading voice advocating gender diversity in the Indian business landscape and has authored a national best seller for working women titled Lady You’re Not a Man! In her recently launched book titled, Lady, You’re the Boss! Apurva aims to empower women and encourage them to achieve their full potential. Drawing from her personal experiences she talks about how women minimize themselves, suffer from the imposter syndrome and settle for less than they are capable of, because of external prejudices as well as misguided internal self-beliefs. Through anecdotes and examples the books suggests ways of overcoming these issues and clear the path towards personal and professional success.
Apurva is also on the board of several for-profit and not-for-profit organizations like Mindtree, Midday Informedia Limited and Music Broadcast Limited, and an advisor to private equity fund Amicus Capital and BD Foundation.
Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per Fortune India in 2018 and 2019 and India Today Group (2016, 2018 and 2019)
Apurva’s experience of over 25 years ranges across partnering private equity players in building superior organizations and creating valuable businesses, and handling media businesses and brands. Prior to her entry into radio she has been part of the television space where she worked with BCCL & Zee Telefilms. She has launched successful TV brands like Zoom, India’s first lifestyle channel and also fashioned the re-launch strategy for Zee TV, the flagship channel of Zee Telefilms. She is credited with bringing into the country the concept of consolidated media–buying by launching the first ever independent media buying agency, Lodestar in 1995.
She was the first President of the AROI, the Industry body of the radio industry, where she was at the forefront of several industry initiatives like the resolution of the royalty issue, the structuring of the Phase 3 policy and the evangelizing of the medium amongst advertisers. She is also a member of the Ministry of Information and Broadcasting’s Sectoral Council on Innovation.
She is also the author of the national best – selling book “Lady, You’re not a Man” – the Adventures of a Woman at Work, published by Rupa Publications which is currently getting translated into several regional languages.
She lectures extensively on leadership choices, building successful organizational cultures and on issues and themes arising out of the diversity initiative businesses are dealing with today.