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​Bernie Roth 

The Rodney H. Adams Professor of Engineering at Stanford University. Bernie is the Author of the Best Selling Book " The Achievement Habit" Amazon #1: Best Books of the Month: Business & Leadership. For more than 40 years, Roth has taught the class at Stanford University. He now teaches it at one of the world’s leading centers for innovation, the Hasso Plattner Institute of Design at Stanford (d.school), where he is the academic director and one of the founders. Addressing situations related to problem solving, personal growth, interpersonal relations and group relations, Roth draws upon design thinking—a set of general practices that are effective in solving design challenges—to help guide readers on the path to a more satisfying and productive life.

Meet Bernie Roth

Bernie Roth is the Rodney H. Adams Professor of Engineering at Stanford University. A longtime veteran of the Stanford design scene, he first came to the Stanford Design Division faculty in 1962. He arrived from New York City, his birthplace, with a wife, two children, a proper haircut, a sports jacket and a very traditional background in Mechanical Engineering and liberal New York politics. The experience of the Vietnam-War protest movement, the Human Potential Movement, and the other social upheavals centered in San Francisco Bay area, totally changed his life as an educator. It added a missing dimension, the explicit concern for his students’ education and growth beyond simply developing their technical expertise. The only things that he seems to have lost in the transition are the clean haircut and sports jacket. His most recent activities have moved him more strongly into experiences that enhance peoples’ creative potential through the educational process. His primary intention as an educator and person is to empower his students, colleagues and friends to have fulfilling lives.

In 2003 he joined a small group of colleagues to bring more cross disciplinary collaboration into education. These discussions led to the formation of the Stanford institute nicknamed "the d.school."  Bernie brought to the d.school a wealth of experience in teaching design, an intimate knowledge of the functioning of Stanford University, and a worldwide reputation as a researcher in kinematics and robotics. Since 2005, the d.school has been the primary focus of Bernie's professional activities. 

In the 1980's, Bernie, (together with the late Rolf Faste and Doug Wilde) developed the concept of a Creativity Workshop. The Workshop was offered to students, faculty and professionals around the world. These same techniques have been made available to d.school students and are described in The Achievement Habit. He has found that these types of learning experiences enhance students’ ability to make meaningful positive difference in their own lives. He is especially pleased that his activities at the d.school have contributed to creating an environment where students and coworkers get the tools and values for realizing the enduring satisfactions that come from assisting others in the human community.

Bernie and his wife Ruth live on the Stanford campus. He is fortunate to be able to bike to work and to many other daily activities. For over thirty years he has been part of a group that rides a twenty mile bike loop each Sunday morning. He has two grown sons; Elliot lives in San Francisco, CA and Steven lives in Novato, CA. 
​

the achievement habit

Back in the 1960s, mechanical engineer Bernard Roth met many engineers in the Silicon Valley, who worked for big companies such as Hewlett-Packard, and had dreams of starting their own companies. People just talked about it, and nothing happened. This observation inspired Roth to start teaching a class at Stanford in which each student had to choose a project having to do with their own life—writing a cookbook, building a robot, running a marathon—the only requirement was that the project was deeply personal. Now, for the first time, Roth brings his mantra of “Doing is Everything” to his inspirational and valuable new book, The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life.

For more than 40 years, Roth has taught the class at Stanford University. He now teaches it at one of the world’s leading centers for innovation, the Hasso Plattner Institute of Design at Stanford (d.school), where he is the academic director and one of the founders. Addressing situations related to problem solving, personal growth, interpersonal relations and group relations, Roth draws upon design thinking—a set of general practices that are effective in solving design challenges—to help guide readers on the path to a more satisfying and productive life.

By sharing his own personal experiences and stories of his students, Roth hopes to motivate readers to see their life in an honest and open way. To facilitate making this change, this book provides many tools and concepts, including:       
  • Why using reasons (excuses), even legitimate ones, to explain one's behavior is self-defeating
  • How to change your self-image into one of a doer and achiever
  • How subtle language changes can resolve existential dilemmas and barriers to action
  • How to build resiliency by reinforcing what you do rather than what you accomplish
  • How to be open to learning from your own experience and from those around you
  • How to solve difficult personal and professional problems

Our behavior and relationships can be transformed, THE ACHIEVEMENT HABIT is a must read for anyone that wants to create habits that make their lives better.  
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Simply Life Speakers Bureau is a corporate consulting and talent acquisition firm built to assist corporate clients looking to hire celebrity speakers. Simply Life Speakers Bureau does not identify as the exclusive agent representing ​any talent who appears on this website, nor does it claim to be their publicist, attorney, literary agent, manager, etc. Any written materials associated with celebrity talent that appears on this website is provided to assist ​corporate clients in the process of booking a celebrity talent and is not intended to indicate representation ​of said talent or their obtain-ability for opportunities.
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  • HOME
  • ABOUT
    • WHY CHOOSE US ?
    • FAQ
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    • The Process
    • GALLERY
  • CONTACT
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    • Webinars | Virtual Conference - Keynote-Speakers >
      • Find your A-game - Webinar by - Paddy Upton
      • PC Musthafa | Webinars
      • Prakash Iyer - Webinar
      • Viswanathan Anand | Webinar | Simply Life India Speakers Bureau
      • Vivek Wadhwa - Webinars / Virtual Keynotes
      • Ambi Parameswaran - Webinar
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