Brian Solis
A digital analyst, anthropologist, and futurist, Principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker.
Brian Solis Speaker Profile
Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out.
His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, named as a Top 10 Business Book by Publisher’s Weekly, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Brian’s blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.
Brian also hosts Revolution, a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, Shaq, Billy Corgan, and Guy Kawasaki.
He is a regular contributor to leading business and industry publications including USAToday, Wired, FastCompany, VentureBeat, Harvard Business Review, among others. Brian is also an official LinkedIn Influencer.
As a sought-after speaker, Solis actively shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of connected consumerism and digital lifestyles.
CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.
Prior to joining Altimeter in 2011, Solis was principle of FutureWorks, founding a creative agency and business consultancy for new media in 1999. Through FW, Solis led interactive and social programs for Fortune 500 companies, notable celebrities, leading brands, and Web 2.0 startups. Additionally, Brian specializes in change management and organizational transformation to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the social consumer.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out.
His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, named as a Top 10 Business Book by Publisher’s Weekly, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Brian’s blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.
Brian also hosts Revolution, a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, Shaq, Billy Corgan, and Guy Kawasaki.
He is a regular contributor to leading business and industry publications including USAToday, Wired, FastCompany, VentureBeat, Harvard Business Review, among others. Brian is also an official LinkedIn Influencer.
As a sought-after speaker, Solis actively shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of connected consumerism and digital lifestyles.
CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.
Prior to joining Altimeter in 2011, Solis was principle of FutureWorks, founding a creative agency and business consultancy for new media in 1999. Through FW, Solis led interactive and social programs for Fortune 500 companies, notable celebrities, leading brands, and Web 2.0 startups. Additionally, Brian specializes in change management and organizational transformation to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the social consumer.
BRIAN SOLIS - SUGGESTED SPEAKING TOPICS
Brian Solis is consistently ranked as one of the top keynote speakers at events around the world. Solis actively keynotes industry conferences, summits, and corporate events.
Why Brian:Brian Solis is a dynamic and engaging speaker with an extensive portfolio of topics that cover business leadership and transformation, disruptive technology, new, social and mobile media, connected consumerism, and the evolution of the digital lifestyle in culture and society.
Brian is not a believer in generic, “one size fits all” presentations. He tailors these important topics at various levels necessary to connect with each audience. As an analyst, he also studies how the evolution of technology, business, and culture impact specific industries based on the needs of each event. His ability to connect the dots for hosts and attendees provides tangible value and direction. And, his motivational approach leaves audiences feeling empowered.
His approach to presentations are designed to serve 3 functions:
1. Education – Help participants understand the opportunity before them, what they need to do moving forward, and how to execute and measure success.
2. Inspiration – Turns audiences into stakeholders by motivating participants to embrace new opportunities and consider new possibilities.
3. Alignment – Bring leadership teams and organizations together around a new or renewed vision, mission, and purpose.
Popular Topics
1) Business (R)evolution
– Retail and e-Commerce
– Marketing
– Music
– Consumerism
– Learning
– Finance
– Insurance
– Silicon Valley/Innovation
– Society
Why Brian:Brian Solis is a dynamic and engaging speaker with an extensive portfolio of topics that cover business leadership and transformation, disruptive technology, new, social and mobile media, connected consumerism, and the evolution of the digital lifestyle in culture and society.
Brian is not a believer in generic, “one size fits all” presentations. He tailors these important topics at various levels necessary to connect with each audience. As an analyst, he also studies how the evolution of technology, business, and culture impact specific industries based on the needs of each event. His ability to connect the dots for hosts and attendees provides tangible value and direction. And, his motivational approach leaves audiences feeling empowered.
His approach to presentations are designed to serve 3 functions:
1. Education – Help participants understand the opportunity before them, what they need to do moving forward, and how to execute and measure success.
2. Inspiration – Turns audiences into stakeholders by motivating participants to embrace new opportunities and consider new possibilities.
3. Alignment – Bring leadership teams and organizations together around a new or renewed vision, mission, and purpose.
Popular Topics
1) Business (R)evolution
- Digital Darwinism: How incumbent companies are making mistakes that are sealing their fates and how to do to survive and thrive in an era of digital Darwinism.
- Digital Transformation: The State and future of digital transformation and how it’s changing businesses at the very core.
- Leadership Comes from The Top and Anywhere: Change agents and business mavericks and how they inspire change and what it takes to identify, empower and lead them.
- From CX to DCX to X: How the digital customer experience is inspiring change for the entire customer experience.
- Introducing Generation-C: Meet Generation C, your connected customer and why Millennials and kids aren’t the only customers changing the world.
- Experience Design as the New Brand: An experience divide exists between your brand promise and what people experience and share. Learn how to create experiences that engender fans and builds wildly successful relationships throughout the customer lifecycle.
- The Four Moments of Truth: How micro-moments are reshaping the new customer journey in each of the four moments of truth.
- Mobile is Eating the World: In a world where customers in every industry want you to look and feel like their favorite apps, learn how to design customer experiences in a mobile first and mobile only world.
- The Future of Retail/Shopping: Brian re-imagines the world of shopping, payments and retail/e-tail.
- Silicon Valley and Future Technology: What is it about Silicon Valley that drives innovation and disruption, what’s the hot new tech and what’s the next big thing?!
- The Rise of Corporate Innovation Centers: in Silicon Valley and around the world, businesses are opening up innovation centers. What can these efforts teach you about the future of business? Find out.
- Culture Shift: Technology is impacting business and society. See the world through the eyes of your customers and employees to feel a little empathy to drive human-centered innovation and compete for relevance.
- Act Like a Startup: Disruption can come from anywhere and it takes a new approach to compete against threats large and small. Here’s how to think and act like startups to innovate differently.
- We ARE the Change We Wish to See in the World: Times are changing, expertise is aging, everyone of us needs motivation to see and do things differently. Brian was inspired by Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” He helps audiences shift perspective and feel inspired to see the world in a new light as a way of driving change in leadership, work, and personal aspirations.
- The Engagement Gap: Employee engagement and morale are at record lows. Get introduced to the engagement gap and take steps to boost happiness and productivity by engaging Millennials and all employees with a new philosophy and infrastructure for work.
- Leadership vs. Management: Shifting from a rut of management to that of leadership. See examples of how executives learn how to lead in roles from the top to bottom to inspire a more passionate, loyal and profitable workforce.
- Culture of Innovation: Learn about the 12 pillars of innovation and how companies are investing in new cultures to nurture innovation internally.
- Humans Need Not Apply: Digital literacy is everything now. Executives don’t live life as their customers do. Workforces and intellectual capital are aging. New expertise is in demand. Learn how to identify and train/hire for the jobs of the future.
- R.R.S.: The future of marketing is tied to a thoughtful approach of R.R.S. (Relevance. Resonance. Significance.). Develop marketing strategies and campaigns that matter in a real-time, always-on, mobile-first world.
- Responsive Storytelling and Engagement: Social, mobile, real-time changed the game for marketing, advertising and content strategies. Learn how to think of marketing as “social objects” that talk to and through people, shifting from a world of impressions to expressions.
- The A.R.T. of Engagement: Marketing breaks down to actions, reactions and transaction. Design engaging marketing programs that handhold people through the funnel and the new customer journey.
- Digital Influence and The New Influencer: From Twitter to Instagram to Youtube and everything in between, meet the new influencers and how to engage them.
– Retail and e-Commerce
– Marketing
– Music
– Consumerism
– Learning
– Finance
– Insurance
– Silicon Valley/Innovation
– Society
BRIAN SOLIS - VIDEOS
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Books
What’s the Future of Business explores in a fun, visual and insight way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.
What’s the Future of Business also takes readers on an uplifting “hero’s journey” to help them bring about change from the inside out. The end result demonstrates how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.
The End of Business as Usual examines the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty. The book examines how leading companies are finding success with connected customers. And, the lessons, case studies, and best practices contained within will help readers earn the support of organizational leaders by identifying growth opportunities and prioritizing where to invest time and resources. The result is creating an adaptive foundation for businesses to not only build relationships with connected customers, but improve customer AND employee relationships overall. As the subtitle states, we must rewire the way we work to succeed in what really is nothing short of a consumer revolution.
Engage is an award winning and best selling book that become the industry’s reference guide to smarter social media strategy and practices. Versions 1 and 1 provide a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table. Engage helps readers design social media marketing and service strategies and programs that matter, work, and that perform against business objectives.
Prior to Engage, Solis partnered with co-author Deirdre Breakenridge on Putting the Public Back in Public Relations, which became a best seller in the communications industry.
In 2007, Solis worked with Geoff Livingston, on Now is Gone, an early, award-winning book that helps businesses learn where to start in Social Media and why.
Solis has also contributed forewords to many best-selling books including:
The Rise of Social Business and Social Media
Brian Solis has been actively writing about disruptive technology, emerging business models, and new marketing and business since the mid 90s to document the impact on the future of media, commerce, and culture. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category. In early 2007, he wrote the worldwide hit The Social Media Manifesto, which showed in detail how organizations need to rethink business, marketing and service strategies.
What’s the Future of Business explores in a fun, visual and insight way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.
What’s the Future of Business also takes readers on an uplifting “hero’s journey” to help them bring about change from the inside out. The end result demonstrates how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.
The End of Business as Usual examines the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty. The book examines how leading companies are finding success with connected customers. And, the lessons, case studies, and best practices contained within will help readers earn the support of organizational leaders by identifying growth opportunities and prioritizing where to invest time and resources. The result is creating an adaptive foundation for businesses to not only build relationships with connected customers, but improve customer AND employee relationships overall. As the subtitle states, we must rewire the way we work to succeed in what really is nothing short of a consumer revolution.
Engage is an award winning and best selling book that become the industry’s reference guide to smarter social media strategy and practices. Versions 1 and 1 provide a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table. Engage helps readers design social media marketing and service strategies and programs that matter, work, and that perform against business objectives.
Prior to Engage, Solis partnered with co-author Deirdre Breakenridge on Putting the Public Back in Public Relations, which became a best seller in the communications industry.
In 2007, Solis worked with Geoff Livingston, on Now is Gone, an early, award-winning book that helps businesses learn where to start in Social Media and why.
Solis has also contributed forewords to many best-selling books including:
- The Social Book by Virginia Coutinho
- Ethical Practice of Social Media in Public Relations by Marcia DiStaso and Denise Sevick Bortree
- Demand Horizon by Gerry Campbell
- Repped by Andy Beal
- Share This Too by various authors
- @Your Service by Frank Eliason
- Social Media ROI (in Italian) by Vincenzo Cosenza
- Smart Business, Social Business by Michael Brito
- Social Media ROI by Olivier Blanchard
- The Hidden Power of Your Customers by Becky Carroll
- Social Media Geek-to-Geek by Rick Jamison & Kathy Schmidt Jamison
- PR 2.0 by Deirdre Breakenridge
- MySpace Marketing by Sean Percival
- Twittfaced by Jacob Morgan and others.
The Rise of Social Business and Social Media
Brian Solis has been actively writing about disruptive technology, emerging business models, and new marketing and business since the mid 90s to document the impact on the future of media, commerce, and culture. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category. In early 2007, he wrote the worldwide hit The Social Media Manifesto, which showed in detail how organizations need to rethink business, marketing and service strategies.