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Costas Markides

Professor of strategy and entrepreneurship at the London Business School, where he also holds the Robert P. Bauman Chair in Strategic Leadership. Markides was named to the "Thinkers 50," a ranking of the 50 most influential living management thinkers in the world, by The London Times, CNN, Forbes, and The Times of India. 
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MEET ​Costas Markides

Leading business and strategy speaker Costas Markides is professor of strategy and entrepreneurship at the London Business School, where he also holds the Robert P. Bauman Chair in Strategic Leadership.

Along with Paul Geroski, Markides is the co-author of the groundbreaking Fast Second: How Smart Companies Bypass Radical Innovation to Enter & Dominate New Markets, which uses the metaphor of a landscape to describe the business world. The book examines how big, established companies can create radical new markets by acting as "colonists" or "consolidators." Drawing on examples of successful "fast-second" firms such as Microsoft, Amazon, Canon, JVC, Heinz, and others, Markides explains how new markets have the potential to be successful and provides insight on when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonist or consolidator.

Markides was named to the "Thinkers 50," a ranking of the 50 most influential living management thinkers in the world, by The London Times, CNN, Forbes, and The Times of India. In his Harvard Business Review article "To Diversify or Not to Diversify?", he discussed some key questions tied to business diversification, such as whether companies should diversify and how quickly or slowly they should move towards diversification. In his 1999 book All the Right Moves, he explained why successful business strategy should focus on asking (and finding the answers to) three fundamental questions: Who should I target as customers? What products or services should I offer them? And how can I do this in an efficient way?

A native of Cyprus, Costas Markides received his BA and MA in economics from Boston University and his MBA and DBA from the Harvard Business School. His current research interests include the management of diversified businesses and the use of innovation and creativity to achieve strategic breakthroughs.

COSTAS MARKIDES SUGGESTED SPEAKING TOPICS

  • Fast Second: Bypassing Radical Innovation to Enter & Dominate New Markets
  • Managing Diversified Businesses
  • Using Innovation & Creativity to Achieve Strategic Breakthroughs
  • Exceeding Clients' Expectations
  • International Competitiveness

Costas Markides VIDEOS
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Simply Life India Speakers Bureau | +918652835000 | Mon to Fri ​09.00 AM to 06.00 PM | [email protected]
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Simply Life Speakers Bureau is a corporate consulting and talent acquisition firm built to assist corporate clients looking to hire celebrity speakers. Simply Life Speakers Bureau does not identify as the exclusive agent representing ​any talent who appears on this website, nor does it claim to be their publicist, attorney, literary agent, manager, etc. Any written materials associated with celebrity talent that appears on this website is provided to assist ​corporate clients in the process of booking a celebrity talent and is not intended to indicate representation ​of said talent or their obtain-ability for opportunities.​
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Simply Life India Speakers Bureau is a Proud member of the International Association of Speakers Bureaus (IASB).
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  • HOME
  • ABOUT
    • WHY CHOOSE US ?
    • FAQ
    • Services
    • The Process
    • GALLERY
  • CONTACT
    • Request A Speaker
  • TALENT LIBRARY
    • Webinars | Virtual Conference - Keynote-Speakers >
      • Find your A-game - Webinar by - Paddy Upton
      • PC Musthafa | Webinars
      • Prakash Iyer - Webinar
      • Viswanathan Anand | Webinar | Simply Life India Speakers Bureau
      • Vivek Wadhwa - Webinars / Virtual Keynotes
      • Ambi Parameswaran - Webinar
    • Top Indian Motivational Speakers
    • Women Speakers
    • LGBTQ Keynote Speakers
    • Military Speakers
    • Adventure & Exploration
    • Everest Speakers
    • TED Talk Speakers
    • Cricket Speakers
    • SPORTS SPEAKERS >
      • Top Sports Speakers
      • Olympics Speakers
    • CELEBRITY SPEAKERS
    • Technology
    • Leadership & Management Speakers | Simply Life India Speakers Bureau
    • Founders/ CEO
    • BUSINESS SPEAKERS >
      • Best Selling Authors
      • Innovation & Creativity
      • Environment/ Green Business
      • Economists
      • Marketing & Branding
      • Customer Service
      • Strategy
      • Human Resources
      • News & Media
      • Health and Wellness Speakers
      • Diversity and Inclusion Speakers
    • ALL TOPICS
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