David Ropeik
Author, award-winning television reporter, international consultant, author, teacher, and speaker on risk perception and risk communication. He is also creator and director of Improving Media Coverage of Risk, a training program for journalists.
MEET DAVID ROPEIK
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SPEAKING
People are fascinated to learn why some risks feel more frightening than others, and why our fears so often don’t seem to match the facts. With humor and active audience participation, David offers people a look inside the subconscious systems we all use to make sense of the risks we face. As a former reporter, David makes the science that helps explain the origins of our fears clear, interesting, and relevant. Anyone who attends his presentations leaves both entertained and more informed about how they and the people they deal with perceive risk.
David has been the keynote speaker at major conferences of trade associations, professional organizations, medical societies, and scientific organizations. He has spoken internationally before groups of government employees at all levels. He has lectured at many colleges and universities, both in the U.S. and abroad. He has addressed senior business managers and employees onsite at numerous companies, in groups from 20 to 2,000.
David has been the keynote speaker at major conferences of trade associations, professional organizations, medical societies, and scientific organizations. He has spoken internationally before groups of government employees at all levels. He has lectured at many colleges and universities, both in the U.S. and abroad. He has addressed senior business managers and employees onsite at numerous companies, in groups from 20 to 2,000.
Training
David teachs on-site courses that run from two hours to several days. The content and length of these training courses are tailored to the specific needs and interests of the client.
Modules include:
Modules include:
- Risk Perception – The neuroscience and psychology that explain why people feel the way they do about various risks, and why just explaining the facts is not enough.
- A Risk Communication Process – A systematic, template-guided process for thinking through all aspects of a risk communication program.
- A Message Development Process - A systematic, template-guided process for thinking through what to say.
- Crisis Communication - Understanding the unique demands of both your audience and the media in situations involving crises.
- News Media Coverage of Risk – An inside look from a experienced journalist at why the media cover risk stories the way they do, and a series of tools to help you interact with news media more effectively.
- Case studies, Scenarios and Role Playing Exercises – All modules involve active audience participation, including scenarios created to the specific needs of the client, which challenge participants to apply and practice concepts and skills introduced in the course.