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​Jonah Berger

NYT & WSJ Bestselling Author of Contagious.: Why Things Catch On.  Professor of Marketing at the Wharton School at the University of Pennsylvania and a world-renowned expert on decision making, social influence, word of mouth, and how products, ideas, and behaviors become popular 
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​Meet Jonah Berger 

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

​Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Professor Jonah Berger examines the behavioral science that underlies these questions. He examines how people make decisions, how ideas diffuse, and how social influence shapes behavior.

Berger is a Marketing professor at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work frequently appear in popular outlets like the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards and being named Wharton’s Iron Prof (an award for awesome faculty research).

Dr. Berger has helped all sorts of companies and organizations get their stuff to catch on. From Fortune 500 companies to small start-ups, and multinationals to non-profits, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy.
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Some of the organizations Jonah has worked with include:
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​Jonah speaks and consults on topics including

  • Why products and services catch on
  • Understanding customer behavior
  • Marketing and advertising in the digital age
  • Making ideas spread
  • How to be more influential

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Simply Life Speakers Bureau is a corporate consulting and talent acquisition firm built to assist corporate clients looking to hire celebrity speakers. Simply Life Speakers Bureau does not identify as the exclusive agent representing ​any talent who appears on this website, nor does it claim to be their publicist, attorney, literary agent, manager, etc. Any written materials associated with celebrity talent that appears on this website is provided to assist ​corporate clients in the process of booking a celebrity talent and is not intended to indicate representation ​of said talent or their obtain-ability for opportunities.
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  • HOME
  • ABOUT
    • WHY CHOOSE US ?
    • FAQ
    • Services
    • The Process
    • GALLERY
  • CONTACT
    • Request A Speaker
  • TALENT LIBRARY
    • Webinars | Virtual Conference - Keynote-Speakers >
      • Find your A-game - Webinar by - Paddy Upton
      • PC Musthafa | Webinars
      • Prakash Iyer - Webinar
      • Viswanathan Anand | Webinar | Simply Life India Speakers Bureau
      • Vivek Wadhwa - Webinars / Virtual Keynotes
      • Ambi Parameswaran - Webinar
    • Motivational Speakers
    • Women Speakers
    • Military Speakers
    • Adventure & Exploration
    • Everest Speakers
    • TED Talk Speakers
    • SPORTS SPEAKERS >
      • Top Sports Speakers
      • Cricket Speakers
      • Olympics Speakers
    • CELEBRITY SPEAKERS >
      • Actors
      • Actresses
      • Directors / Producers
      • Television Artists
      • Celebrity Chefs
    • Technology >
      • Future / Trends
      • Artificial intelligence ( AI)
    • BUSINESS SPEAKERS >
      • Thinkers 50
      • Leadership & Management Speakers | Simply Life India Speakers Bureau
      • Founders/ CEO
      • Geopolitics Speakers
      • Best Selling Authors
      • Innovation & Creativity
      • Environment/ Green Business
      • Economists
      • Marketing & Branding
      • Customer Service
      • Strategy
      • Human Resources
      • News & Media
      • Health and Wellness Speakers
      • Diversity and Inclusion Speakers
    • ALL TOPICS
  • FOR SPEAKERS
  • Tony Hsieh Videos
  • BLOG