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Professor Julian Birkinshaw

Professor and Chair of Strategy and Entrepreneurship at the London Business School and the author of, among other titles, Reinventing Management (2010) and Becoming a Better Boss (2013). He is the co-founder of the Management Innovation Lab with Gary Hamel.
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Meet Professor Julian Birkinshaw

​Julian Birkinshaw is a Professor of Strategy and Entrepreneurship and Deputy Dean at London Business School.  He is a leading authority on disruption and renewal in large established firms. 

He has written fifteen books, including Reinventing Management (2010), Becoming a Better Boss (2013), and the recently published Fast/Forward (2017) with Jonas Ridderstrale, which offers companies a playbook for how to respond to disruptive change in a decisive way.

He is co-founder of the Management Lab (MLab), a Fellow of the Advanced Institute of Management Research (UK), and a Fellow of the Academy of International Business.

Professor Birkinshaw's main area of expertise is in the strategy and management of corporations, and on such specific issues as corporate entrepreneurship, innovation, subsidiary-headquarters relationship, knowledge management, network organizations, and global customer management. He is active as a consultant and executive educator to many large companies, including Rio Tinto, SAP, ABN AMRO, GSK, ABB, Ericsson, Kone, Exxon, WPP, Bombardier, Sara Lee, HSBC, Akzo Nobel, Roche, Thyssen Krupp, UBS, PWC, Coloplast, BBC, and Novo Nordisk.

In 1998 the leading British management magazine Management Today profiled Professor Birkinshaw as one of six of the Next Generation of Management Gurus. He is regularly quoted in international media outlets, including CNN, BBC, The Economist, The Wall Street Journal, and The New York Times. He speaks regularly at business conferences in the UK, Europe, North America, and Australia. Professor Birkinshaw is co-founder with best-selling author Gary Hamel of the Management Innovation Lab (MLab), a unique partnership between academia and business that is seeking to accelerate the evolution of management.
Reinventing Management
Julian Birkinshaw works to help companies to become as innovative in how they work as they are in the products and services they sell. This includes identifying the "design flaws" that prevent companies from delivering on their true potential, and designing management "experiments" to try out new ways of working in a low-risk way. This talk addresses how a reinvention of management can make all the difference in workplace innovation.

Strategic Agility
This speech is all about helping companies to develop the capabilities they need to spot and seize new opportunities. In a fast-changing world, companies no longer need a precisely defined strategic plan. Instead, they need a set of "simple rules" and a guiding vision, and an empowered and entrepreneurial workforce who can respond quickly to whatever opportunities come their way.

The Five Myths of Innovation
The Five Myths of Innovation addresses how companies can develop more effective ways of innovating, including by diagnosing the weaknesses in their "innovation value chain" and defining the aspects of their culture that promote or suppress innovative effort. Julian Birkinshaw focus particularly on the strengths and limitations of online jams/idea exchanges as a way of generating and developing new ideas.

Innovation & Change in a Chaotic Environment
Corporate Strategies That Work
Managing the Global Firm
Vertical Divider
Vertical Divider
Vertical Divider
“Reinventing Management is a must read for managers who want to build an organization that’s truly fit for the future.” 
Gary Hamel, bestselling author of The Future of Management