ABOUT KEN SEGALLKen Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW. Segall is an international speaker on the power of simplicity. His message has struck a chord across a wide range of industries in the Americas, Europe and Asia Pacific, opening eyes to the benefits of simplicity that are available to all. In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near-bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. In Apple’s success, there are valuable lessons for every company’s success. In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many different companies around the world—big and small, famous and under-the-radar, established and start-ups. The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben & Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more. SPEAKING TOPICSInsanely Simple No company makes the case for simplicity more effectively than Apple. Steve Jobs saw Apple as “the world’s largest start-up”—shunning the trappings of big business to innovate without compromise, maximize efficiency, and reap staggering profits along the way. Using compelling examples from Apple and its competitors, Segall shows how the principles that drove Apple’s extraordinary rise can be put to work in any business. Think Simple Steve Jobs was not alone in his ability to nurture and leverage the power of simplicity. Segall spent two years searching for the “heroes of simplicity” who would be featured in his newest book. In this presentation, he shares these business leaders’ views about the value of simplicity in a complicated world, and describes their means of achieving it—which can help any organization create a roadmap to a simpler business. Working the Steve Jobs Way Steve Jobs is widely regarded as one of the most brilliant business minds of our generation, having revolutionized five different industries: computers, music, movies, mobile technology, and retail. Segall, with 12 years of experience working closely with Steve Jobs, has fascinating insights on Jobs’s management style—and why it was so effective. Every organization can benefit by having a little more Steve Jobs in it. Apple Ads: Behind the Scenes For more than two decades, Apple has been seen as the gold standard in advertising. From the legendary 1984 commercial to Think different to the entertaining Mac vs. PC campaign, the company’s ads have consistently reflected the creativity of its products. Having been responsible for many of Apple’s memorable advertising moments, Segall reveals the strategies, debates, production issues and unexpected twists behind Apple’s greatest hits.
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