Martin Lindstom - Speaker Profile
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”.
Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. Lindstrom is the recipient of TIME Magazine’s
“Worlds 100 Most Influential People”
He is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed.
Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as
“…one of the five best marketing books ever published.”
His latest book (St. Martins Press, New York): Small Data –The Tiny Clues That Uncover Huge Trends, is out February 2016.
Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research.
He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.
In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers.
He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.
Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. Lindstrom is the recipient of TIME Magazine’s
“Worlds 100 Most Influential People”
He is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed.
Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as
“…one of the five best marketing books ever published.”
His latest book (St. Martins Press, New York): Small Data –The Tiny Clues That Uncover Huge Trends, is out February 2016.
Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research.
He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.
In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers.
He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.
Martin Lindstom - Speaking Topics
Awarded by Fast Company as one of the world’s top speakers on Business Transformation and Branding – Martin Lindstrom’s keynotes are in a league on their own. Through provoking – yet practical while highly entertaining, packed with cases, captivating videos, sounds and to -the – points visuals. Below is a selection of Lindstrom’s most sought after speeches.
From New York’s Radio City Music hall to the Sydney Opera House, Martin infuses his audience with the Lindstrom vision. Energetic, exciting, provocative, a skillful combination of expert knowledge, “never seen before” brand cases, theories and ground-breaking research combined with anecdotal and always though provoking brand insights.
He has been a keynote speaker to millions of people at public events across some 77 countries and at companies as diverse as Disney, Google, Amazon, Microsoft, Adobe, Coca-Cola, PepsiCo, BuzzFeed, Cisco, HP, SAP and hundreds of others.
He has spoken twice at the World Economic Forum conference and is consistently ranked in the top 1% of all keynote speakers at events he attends.
MOST POPULAR WEBINARS AND KEYNOTES BY MARTIN LINDSTROM
POST COVID-19: RETHINK CONSUMERS = RETHINK BUSINESSES
After thousands of hours investigating the rapidly changing consumer post-COVID-19 landscape, Martin Lindstrom and his team have identified surprising new consumer needs … and remarkable business opportunities, too.
Throughout marketing history, studies have identified seven Points of Market Entry — that is, points at which a customer segment becomes receptive to a whole new category of products and services: newborn arrives, first day in school, starting college, first job, moving to a new home, getting married, and retiring.
Devastatingly, COVID-19 has introduced an “8th entry point,” a change so profound that it will impact every sector via a global synchronization of human behavior. It will establish a completely new, universal language and change of consumer patterns. Lindstrom calls it the “8EP.”
In this remarkable keynote address, Lindstrom shares his thought-provoking insight into the subconscious mind of the consumer and the profound impact COVID-19 is having on the world. In his presentation, Lindstrom will:
CULTURE: LEADERSHIP, INNOVATION, AND THE SURPRISING TRUTH OF HUMAN MOTIVATION
Strategy eats culture for breakfast. Companies have never been so overwhelmed with emails, reports, data, statistics, and endless PowerPoint presentations, while at the same time preaching the importance of culture. Notice any conflicts?
Lindstrom takes his audience on a deep, remarkable dive inside some of the world’s largest organizations and their daily challenges as they rediscover, build, and maintain powerful cultures.
What happened when Maersk, the world’s largest shipping company, was paralyzed by a two-month global cyber attack? When Lowes Foods faced two choices: to completely change their business model or to close down the entire retail chain? Or when Standard Chartered, the world’s 10th largest bank, realized that “common sense” had completely vanished from the behavior of their 90,000 staff members, leading to overly complex service offerings and immense customer frustration?
In each of these cases, culture became the savior.
As the spearhead of these and many more remarkable culture transformation projects worldwide, Martin Lindstrom takes the audience behind the scenes and shares what it takes to bring culture front and center in organizations that had been paralyzed by bureaucracy, compliance, and inefficacy.
Viewing bureaucracy as a disease, the Lindstrom team rebuilt the purpose of the organizations, reinvigorated and empowered the staff, and, most importantly, systematically removed the red tape that was killing entrepreneurship and productivity. In one organization, Lindstrom and his team banned PowerPoint presentations. In another, they entirely removed the CC function from Outlook. Meetings were limited to maximum four participants, and smart phones were banned. In one case, he even introduced a special division called The Ministry of Common Sense. And in every case, it worked!
In just two years, Maersk recovered and added an additional 43% to their global brand value. Lowes became the most innovative retailer in the U.S., and Standard Chartered nearly doubled their share price.
YOU WILL LEARN:
TRANSFORMATION: THE DISRUPTOR’S AGENDA - UNLEASHING THE INNOVATORS
Fourteen years ago, everyone’s favorite toy company was near bankruptcy — but then something remarkable happened, elevating LEGO to become the world’s most powerful brand … seemingly overnight.
With Amazon and Walmart’s relentless attack on the conventional retail industry, Lowes knew they had a two-year deadline to survive. Fast-forward four years, and customers were lining up to enter Lowes stores.
Around the globe, conventional postal service organizations are considered to be dinosaurs. There’s only one exception: Switzerland. Why was Swiss Post, in contrast to the rest of the world, the first to adopt drones and self-driving cars, placing their services way ahead of Amazon and Uber?
Over two decades Lindstrom and his team have challenged companies from almost every industry — toys, retail, postal services, shipping, banking, food, beverage, pharma, automobile, fashion — to rediscover their core and transform themselves. Lindstrom always starts with the customer, but what follows consistently breaks the rules of conventional thinking. His unusual method proves itself resilient within even the most stubborn organizations.
In this presentation, packed with behind-the-scenes, first-hand observations from some of the most remarkable business transformations in the world, Lindstrom introduces a ready-to-use framework, suggests simple and memorable metaphors, and merges it all into a captivating narrative. He will have the audience on the edge of their seats, leaving them eager to transform their own businesses. As Lindstrom says: Sixty-five per cent of the jobs today’s 12-year-old will do when he’s grown don’t exist today. So, why would yours, unless you change … right now?
YOU WILL LEARN:
CUSTOMER JOURNEY: CREATING A NEXT-GEN CUSTOMER JOURNEY EXPERIENCETwo years ago, we all shook our heads as a doctor was dragged out of a United Airlines plane, leading to the company’s biggest PR disaster in its 92-year history.
But is that any different from what’s going on in your organization? What would happen if you became an undercover employee in your own organization, experiencing what your customers experience every day?
In this eye-opening presentation, Lindstrom goes underground with his audience. He shares first-hand recordings of disastrous customer interactions — and, yes, surprised managers and CEO’s who thought everything was perfect. This highly thought-provoking presentation is packed with videos and case studies, placing a revealing mirror in front of the audience. It will make them think, reflect, and, most important, act.
What makes Lindstrom’s presentation unique is that it’s hands-on, based on his personal experience designing, implementing, and monitoring some of the world’s most successful customer journeys, including the Walt Disney theme parks, Swiss International Airlines, Burger King, Maersk, and Dorchester Collection, the operator of the Beverly Hills Hotel, the Bel-Air Hotel, and many other luxury properties around the world.
What these and numerous other cases all have in common isn’t huge budgets. Instead, they share clever, innovative thinking, often requiring only a couple thousand dollars of investment to create happy customers and million-dollar returns.
This remarkable, highly entertaining presentation is guaranteed to change your view of customer journeys, demonstrating that a small effort can yield a big difference.
YOU WILL LEARN:
RETAIL: UNTIL AMAZON CREATES A DRONE THAT CAN CUT YOUR HAIR, THERE’S A REAL REASON TO VISIT THE BARBERSHOPWe’re witnessing the biggest retail war in living history, with more than 4,000 store closures in the United States alone during 2018. Is eCommerce the only answer? Surprisingly, Lindstrom’s answer is No — and he backs up his claim with solid evidence and provocative cases, time after time proving that while the whole world sees only one direction, there are multiple alternative paths leading to amazing opportunities and results.
Based on exhaustive global consumer research conducted in more than 70 countries, for more than a decade Lindstrom and his team have investigated the wants of today’s and tomorrow’s consumers. They’ve investigated how retail is likely to evolve and, most important, what it takes to turn a red bottom line to black as a conventional and eCommerce player.
Lindstrom knows his game. He was the mastermind behind Lowes’ remarkable transformation, turning a struggling business into the most innovative retailer in the United States. He helped the world’s second-largest supermarket chain, Carrefour, beat Amazon and introduce a flurry of successful eCommerce concepts worldwide. In his speech, Lindstrom will share how to identify undiscovered consumer needs and translate them into unconventional retail solutions few would ever have thought possible.
What makes this presentation unique is the price tag of Lindstrom’s solutions — they are hands-on, concrete, inspiring, and highly cost effective. Consider his introduction of a groundbreaking multi-state “mini-makeover” competition inspired by American Idol. This format resulted in a double-digit improvement of the bottom line for one major retailer, yet only cost a few thousand dollars per store.
The presentation explores every dimension of retail, offline and online. It explores opportunities spinning out of consumer observations made in homes, and it takes a deep dive inside Amazon’s servers. The biggest in the world, they contain shocking consumer data and are already able to predict your next car, pet, or house purchase — without your knowledge. You’ll learn how Alexa’s secret “Voice Sniffing Technology” is able to listen in on any conversation and interrupt your conversation with relevant commercial messages. You’ll hear how AmazonGo, the conglomerate’s retail store, may soon adjust the prices live on the shelves according to who you are and how many people follow you.
Expect an express journey into tomorrow’s retail universe. This inspirational, provocative, hands-on presentation will help any company elevate its presence into the next league of retail.
YOU WILL LEARN:
Lindstrom’s speeches are more shows than lectures, packed with visuals, sounds and amazing videos. Lindstrom appears in the audience as well as on stage, making his style highly engaged, fun, and truly interactive.
We’re witnessing the biggest retail war in living history, with more than 4,000 store closures in the United States alone during 2018. Is eCommerce the only answer? Surprisingly, Lindstrom’s answer is No — and he backs up his claim with solid evidence and provocative cases, time after time proving that while the whole world sees only one direction, there are multiple alternative paths leading to amazing opportunities and results.
Based on exhaustive global consumer research conducted in more than 70 countries, for more than a decade Lindstrom and his team have investigated the wants of today’s and tomorrow’s consumers. They’ve investigated how retail is likely to evolve and, most important, what it takes to turn a red bottom line to black as a conventional and eCommerce player.
Lindstrom knows his game. He was the mastermind behind Lowes’ remarkable transformation, turning a struggling business into the most innovative retailer in the United States. He helped the world’s second-largest supermarket chain, Carrefour, beat Amazon and introduce a flurry of successful eCommerce concepts worldwide. In his speech, Lindstrom will share how to identify undiscovered consumer needs and translate them into unconventional retail solutions few would ever have thought possible.
What makes this presentation unique is the price tag of Lindstrom’s solutions — they are hands-on, concrete, inspiring, and highly cost effective. Consider his introduction of a groundbreaking multi-state “mini-makeover” competition inspired by American Idol. This format resulted in a double-digit improvement of the bottom line for one major retailer, yet only cost a few thousand dollars per store.
The presentation explores every dimension of retail, offline and online. It explores opportunities spinning out of consumer observations made in homes, and it takes a deep dive inside Amazon’s servers. The biggest in the world, they contain shocking consumer data and are already able to predict your next car, pet, or house purchase — without your knowledge. You’ll learn how Alexa’s secret “Voice Sniffing Technology” is able to listen in on any conversation and interrupt your conversation with relevant commercial messages. You’ll hear how AmazonGo, the conglomerate’s retail store, may soon adjust the prices live on the shelves according to who you are and how many people follow you.
Expect an express journey into tomorrow’s retail universe. This inspirational, provocative, hands-on presentation will help any company elevate its presence into the next league of retail.
YOU WILL LEARN:
HYPERGROWTH: HOW TO KEEP YOUR COMPANY IN START-UP MODEHow do today’s Silicon Valley start-ups beat billion-dollar commodity conglomerates? Why do those conglomerates fail to adopt new business models?
Imagine that your company was able, for one day, to adopt anything from your favorite start-up. What would you choose? What result would you expect?
You’re in for a treat. Learn from Lindstrom’s unique experiments converting billion-dollar commodity companies into nimble start-ups by introducing simple yet powerful techniques to reset these organizations’ relationships with themselves and their customers. The approach? Winding time back to the mindset of the founders.
Experience firsthand the impact of Lindstrom’s thought-provoking approach as he placed Nestlé executives in private consumer homes, cooking for strangers, set LEGO’s senior management to interviewing and playing with toddlers on their bedroom floors, and took executives of Maersk, the world’s largest shipping company, on truck rides with their customers, during which they discussed their client’s personal dreams and hopes for the future.
This presentation shows the remarkable impact every business owner can achieve by systematically swapping their conventional thinking for tiny, unique start-up management techniques. The presentation explores simple, highly disruptive approaches that successful entrepreneurs intuitively adopt. It will uncover the underlying philosophies that drive start-ups’ relentless culture, elevating employee motivation to astronomic levels and driving conventional players out of business.
Lindstrom’s presentation is packed with remarkable cases, anecdotes, and powerful tools.
YOU WILL LEARN:
BIG DATA: AND WHY THE NEXT BIG THING WILL BE ALL ABOUT SMALL DATA
LIKE IT OR NOT, businesses are drifting away from the consumer. In the last year, only 1 in 3,000 executives has spent time with their consumers. Instead of keeping in touch with consumers, leaders rely on BIG Data — reports, databases, and statistics — in order to understand the emotions of our most important asset. The only problem with this approach: They’re all looking at the past in order to predict the future.
Emerging in its place is a new approach, Small Data, which Lindstrom defines as seemingly insignificant consumer observations that completely transform the way businesses are built and run.
In 2004, the LEGO Company was near bankruptcy. Big Data had informed the executives that, due to the lengthy construction time, kids no longer had interest in playing with LEGO. In response, LEGO introduced larger modules, which cut the building time in half. However, the result didn’t mirror their expectations. Sales plummeted, and as a result the company decided to cease all conventional Big Data-based sources — and instead introduce Small Data.
It was a visit to an 11-year-old German boy’s home that profoundly changed the LEGO Group’s view of the world. A LEGO executive asked the kid what he was most proud of. It wasn’t a Nintendo or PlayStation, but a pair of old, worn-out sneakers. The reason why? Because, as the kid explained, the sneakers’ very particular worn-down angle on the side of the sole proved he was the #1 skateboarder in town. You see, when pro skateboarders slide down the board, their shoes get worn down exactly like this 11-year-old boy’s shoes.
This insight taught LEGO that if a kid is willing to spend hundreds, if not thousands, of hours fine-tuning an angle on a shoe, why wouldn’t a kid spend thousands of hours playing with LEGO? They reintroduced the small bricks, created the LEGO movie, and formed alliances with Star Wars, Harry Potter, and Batman.
LEGO had lost contact with its core consumers, yet by adopting Small Data, the link between the consumer and the iconic toy company was recovered — making LEGO the most admired brand in the world, according to Brand Finance 2019.
Lindstrom will share the remarkable insight behind LEGO’s success, and he will discuss how Small Data has been instrumental in the turnaround success of numerous other companies around the world, in shipping, banking, retail, fashion, and food and beverage.
YOU WILL LEARN:
FUTURE: WIRED AND DANGEROUS - HOW YOUR CUSTOMERS HAVE CHANGED AND WHAT TO DO ABOUT ITIn the blink of an eye, new technologies come to the fore and become the bright, shiny object of the moment. But how can you identify which to pay attention to and which you can safely ignore? If you knew everything about tomorrow, what would you do differently today?
Lindstrom predicted the arrival of Facebook two years ahead of time, described Google’s revenue model two years before the search engine revealed it, and pioneered the role of brands on the Internet just months after the World Wide Web went live in 1994. Now, he takes the audience through a fast-paced look into the future … before pulling the handbrake and asking the toughest question of them all.
What should your company do in order to create a future-proof brand and social strategy as generations Z and Y push social media across completely new boundaries?
This speech will educate and prepare you for necessary transformative action. Lindstrom will explore underlying technologies that drive trends, and he’ll create a solid framework arming your organization with a social roadmap for the future.
YOU WILL LEARN:
Martin Lindstrom pioneered neuromarketing, revealing the astounding impact the senses have on brands and our subconscious. Today, these theories impact hundreds of thousands of brands worldwide.
Now Lindstrom takes his groundbreaking research to another level by observing people inside their homes, all in order to understand their subconscious mindset. Why do we press harder on the remote control, even though our rational mind knows the batteries are dead?
It’s our subconscious mind at work, of course. Eighty-five per cent of everything we’re influenced by when making brand choices is controlled by our subconscious mind — and thus by subconscious stimuli.
As surprising as it sounds, your favorite color as an adult was most likely determined by the colors you were exposed to as a child. The magnets on your fridge reflect your emotional hotspots and future desires.
If you have large shelves packed with books in the room where you display your coffee table book, you’re likely trying to compensate for lack of education. Brands are no exception. If your website is slow, consumers subconsciously believe your service is equally slow.
When people are interrupted while shopping online, they’re 35% more likely to buy more at a higher price. If the music in your store is slower than shoppers’ heartbeat rate, they will buy or shop 29% more.
You’re set for a ride into our subconscious mind, as few have ever experienced it.
Understand how the lack of transitions throughout the day, from the moment we wake up to when we go to bed, opens up a completely new consumer desire. You’ll learn how the next thing we experience after speedy shopping, fast eating, and quick surfing is slowness.
This presentation explores what’s really going on around you and why many of the signals your brand currently sends — online, in stores, on the phone — may have scared potential customers away forever.
YOU WILL LEARN:
From New York’s Radio City Music hall to the Sydney Opera House, Martin infuses his audience with the Lindstrom vision. Energetic, exciting, provocative, a skillful combination of expert knowledge, “never seen before” brand cases, theories and ground-breaking research combined with anecdotal and always though provoking brand insights.
He has been a keynote speaker to millions of people at public events across some 77 countries and at companies as diverse as Disney, Google, Amazon, Microsoft, Adobe, Coca-Cola, PepsiCo, BuzzFeed, Cisco, HP, SAP and hundreds of others.
He has spoken twice at the World Economic Forum conference and is consistently ranked in the top 1% of all keynote speakers at events he attends.
MOST POPULAR WEBINARS AND KEYNOTES BY MARTIN LINDSTROM
POST COVID-19: RETHINK CONSUMERS = RETHINK BUSINESSES
After thousands of hours investigating the rapidly changing consumer post-COVID-19 landscape, Martin Lindstrom and his team have identified surprising new consumer needs … and remarkable business opportunities, too.
Throughout marketing history, studies have identified seven Points of Market Entry — that is, points at which a customer segment becomes receptive to a whole new category of products and services: newborn arrives, first day in school, starting college, first job, moving to a new home, getting married, and retiring.
Devastatingly, COVID-19 has introduced an “8th entry point,” a change so profound that it will impact every sector via a global synchronization of human behavior. It will establish a completely new, universal language and change of consumer patterns. Lindstrom calls it the “8EP.”
In this remarkable keynote address, Lindstrom shares his thought-provoking insight into the subconscious mind of the consumer and the profound impact COVID-19 is having on the world. In his presentation, Lindstrom will:
- Challenge established thinking and help you discover your organization’s new purpose.
- Share his practical guide for transformation in the aftermath of COVID-19.
- Share fascinating insights on which companies have barely survived, which thrived, and which companies completely failed to adapt to the 8EP — and what the winners all had in common.
- Share how to avoid having your great conceptual transformational thinking and big ideas drown in fear, politics, bureaucracy, and compliance.
- Explore powerful tools to prepare your organization for the next wave of change and (sadly) the next crisis.
CULTURE: LEADERSHIP, INNOVATION, AND THE SURPRISING TRUTH OF HUMAN MOTIVATION
Strategy eats culture for breakfast. Companies have never been so overwhelmed with emails, reports, data, statistics, and endless PowerPoint presentations, while at the same time preaching the importance of culture. Notice any conflicts?
Lindstrom takes his audience on a deep, remarkable dive inside some of the world’s largest organizations and their daily challenges as they rediscover, build, and maintain powerful cultures.
What happened when Maersk, the world’s largest shipping company, was paralyzed by a two-month global cyber attack? When Lowes Foods faced two choices: to completely change their business model or to close down the entire retail chain? Or when Standard Chartered, the world’s 10th largest bank, realized that “common sense” had completely vanished from the behavior of their 90,000 staff members, leading to overly complex service offerings and immense customer frustration?
In each of these cases, culture became the savior.
As the spearhead of these and many more remarkable culture transformation projects worldwide, Martin Lindstrom takes the audience behind the scenes and shares what it takes to bring culture front and center in organizations that had been paralyzed by bureaucracy, compliance, and inefficacy.
Viewing bureaucracy as a disease, the Lindstrom team rebuilt the purpose of the organizations, reinvigorated and empowered the staff, and, most importantly, systematically removed the red tape that was killing entrepreneurship and productivity. In one organization, Lindstrom and his team banned PowerPoint presentations. In another, they entirely removed the CC function from Outlook. Meetings were limited to maximum four participants, and smart phones were banned. In one case, he even introduced a special division called The Ministry of Common Sense. And in every case, it worked!
In just two years, Maersk recovered and added an additional 43% to their global brand value. Lowes became the most innovative retailer in the U.S., and Standard Chartered nearly doubled their share price.
YOU WILL LEARN:
- What it takes to create a powerful culture, reverse poor staff morale, and attract top talent.
- About common sense initiatives (low-hanging fruit) that can, within weeks, infuse hope in the organization, boost morale, and improve productivity.
- The step-by-step roadmap to transform a bureaucratic organization into a powerful culture.
- The classic pitfalls and misunderstandings that jeopardize 9 out of 10 culture projects — and how to systematically avoid them.
TRANSFORMATION: THE DISRUPTOR’S AGENDA - UNLEASHING THE INNOVATORS
Fourteen years ago, everyone’s favorite toy company was near bankruptcy — but then something remarkable happened, elevating LEGO to become the world’s most powerful brand … seemingly overnight.
With Amazon and Walmart’s relentless attack on the conventional retail industry, Lowes knew they had a two-year deadline to survive. Fast-forward four years, and customers were lining up to enter Lowes stores.
Around the globe, conventional postal service organizations are considered to be dinosaurs. There’s only one exception: Switzerland. Why was Swiss Post, in contrast to the rest of the world, the first to adopt drones and self-driving cars, placing their services way ahead of Amazon and Uber?
Over two decades Lindstrom and his team have challenged companies from almost every industry — toys, retail, postal services, shipping, banking, food, beverage, pharma, automobile, fashion — to rediscover their core and transform themselves. Lindstrom always starts with the customer, but what follows consistently breaks the rules of conventional thinking. His unusual method proves itself resilient within even the most stubborn organizations.
In this presentation, packed with behind-the-scenes, first-hand observations from some of the most remarkable business transformations in the world, Lindstrom introduces a ready-to-use framework, suggests simple and memorable metaphors, and merges it all into a captivating narrative. He will have the audience on the edge of their seats, leaving them eager to transform their own businesses. As Lindstrom says: Sixty-five per cent of the jobs today’s 12-year-old will do when he’s grown don’t exist today. So, why would yours, unless you change … right now?
YOU WILL LEARN:
- Why most MBA textbooks are misguided about transformation, and what a true (and much more dynamic) alternative looks like.
- How to reinfuse hope into an organization that began, decades ago, to lose its nerve, nimbleness, and entrepreneurial spirit.
- How to ensure that great conceptual thinking and big ideas don’t drown in politics, bureaucracy, compliance — with a lot of talk but no action.
- How to balance the short term (going from red to black) and the long term (the big idea, versus a compromise of a compromise) without losing the interest of the board, senior management, and investors
CUSTOMER JOURNEY: CREATING A NEXT-GEN CUSTOMER JOURNEY EXPERIENCETwo years ago, we all shook our heads as a doctor was dragged out of a United Airlines plane, leading to the company’s biggest PR disaster in its 92-year history.
But is that any different from what’s going on in your organization? What would happen if you became an undercover employee in your own organization, experiencing what your customers experience every day?
In this eye-opening presentation, Lindstrom goes underground with his audience. He shares first-hand recordings of disastrous customer interactions — and, yes, surprised managers and CEO’s who thought everything was perfect. This highly thought-provoking presentation is packed with videos and case studies, placing a revealing mirror in front of the audience. It will make them think, reflect, and, most important, act.
What makes Lindstrom’s presentation unique is that it’s hands-on, based on his personal experience designing, implementing, and monitoring some of the world’s most successful customer journeys, including the Walt Disney theme parks, Swiss International Airlines, Burger King, Maersk, and Dorchester Collection, the operator of the Beverly Hills Hotel, the Bel-Air Hotel, and many other luxury properties around the world.
What these and numerous other cases all have in common isn’t huge budgets. Instead, they share clever, innovative thinking, often requiring only a couple thousand dollars of investment to create happy customers and million-dollar returns.
This remarkable, highly entertaining presentation is guaranteed to change your view of customer journeys, demonstrating that a small effort can yield a big difference.
YOU WILL LEARN:
- The optimal, highly cost-effective way to design a unique customer journey.
- The pitfalls few think about but which, if avoided, can save your organization millions.
- The small, yet highly strategic, steps you should take first in order to immediately generate results, build momentum, and save money.
- Best practices from completely unrelated industries, and what you should learn from their innovate ways of handling customer experiences.
RETAIL: UNTIL AMAZON CREATES A DRONE THAT CAN CUT YOUR HAIR, THERE’S A REAL REASON TO VISIT THE BARBERSHOPWe’re witnessing the biggest retail war in living history, with more than 4,000 store closures in the United States alone during 2018. Is eCommerce the only answer? Surprisingly, Lindstrom’s answer is No — and he backs up his claim with solid evidence and provocative cases, time after time proving that while the whole world sees only one direction, there are multiple alternative paths leading to amazing opportunities and results.
Based on exhaustive global consumer research conducted in more than 70 countries, for more than a decade Lindstrom and his team have investigated the wants of today’s and tomorrow’s consumers. They’ve investigated how retail is likely to evolve and, most important, what it takes to turn a red bottom line to black as a conventional and eCommerce player.
Lindstrom knows his game. He was the mastermind behind Lowes’ remarkable transformation, turning a struggling business into the most innovative retailer in the United States. He helped the world’s second-largest supermarket chain, Carrefour, beat Amazon and introduce a flurry of successful eCommerce concepts worldwide. In his speech, Lindstrom will share how to identify undiscovered consumer needs and translate them into unconventional retail solutions few would ever have thought possible.
What makes this presentation unique is the price tag of Lindstrom’s solutions — they are hands-on, concrete, inspiring, and highly cost effective. Consider his introduction of a groundbreaking multi-state “mini-makeover” competition inspired by American Idol. This format resulted in a double-digit improvement of the bottom line for one major retailer, yet only cost a few thousand dollars per store.
The presentation explores every dimension of retail, offline and online. It explores opportunities spinning out of consumer observations made in homes, and it takes a deep dive inside Amazon’s servers. The biggest in the world, they contain shocking consumer data and are already able to predict your next car, pet, or house purchase — without your knowledge. You’ll learn how Alexa’s secret “Voice Sniffing Technology” is able to listen in on any conversation and interrupt your conversation with relevant commercial messages. You’ll hear how AmazonGo, the conglomerate’s retail store, may soon adjust the prices live on the shelves according to who you are and how many people follow you.
Expect an express journey into tomorrow’s retail universe. This inspirational, provocative, hands-on presentation will help any company elevate its presence into the next league of retail.
YOU WILL LEARN:
- To identify “low hanging fruit” that can have an immediate bottom-line impact and create the momentum needed to revise a negative spiral trend.
- The latest retail trends from around the world, which will inspire you, provoke you, and strengthen your strategy.
- What it will take to turn around your stores — and the roadmap that will get you there.
- How to identify and steer around the pitfalls and unexpected obstacles that cause nine out of ten retail transformations to fail.
Lindstrom’s speeches are more shows than lectures, packed with visuals, sounds and amazing videos. Lindstrom appears in the audience as well as on stage, making his style highly engaged, fun, and truly interactive.
We’re witnessing the biggest retail war in living history, with more than 4,000 store closures in the United States alone during 2018. Is eCommerce the only answer? Surprisingly, Lindstrom’s answer is No — and he backs up his claim with solid evidence and provocative cases, time after time proving that while the whole world sees only one direction, there are multiple alternative paths leading to amazing opportunities and results.
Based on exhaustive global consumer research conducted in more than 70 countries, for more than a decade Lindstrom and his team have investigated the wants of today’s and tomorrow’s consumers. They’ve investigated how retail is likely to evolve and, most important, what it takes to turn a red bottom line to black as a conventional and eCommerce player.
Lindstrom knows his game. He was the mastermind behind Lowes’ remarkable transformation, turning a struggling business into the most innovative retailer in the United States. He helped the world’s second-largest supermarket chain, Carrefour, beat Amazon and introduce a flurry of successful eCommerce concepts worldwide. In his speech, Lindstrom will share how to identify undiscovered consumer needs and translate them into unconventional retail solutions few would ever have thought possible.
What makes this presentation unique is the price tag of Lindstrom’s solutions — they are hands-on, concrete, inspiring, and highly cost effective. Consider his introduction of a groundbreaking multi-state “mini-makeover” competition inspired by American Idol. This format resulted in a double-digit improvement of the bottom line for one major retailer, yet only cost a few thousand dollars per store.
The presentation explores every dimension of retail, offline and online. It explores opportunities spinning out of consumer observations made in homes, and it takes a deep dive inside Amazon’s servers. The biggest in the world, they contain shocking consumer data and are already able to predict your next car, pet, or house purchase — without your knowledge. You’ll learn how Alexa’s secret “Voice Sniffing Technology” is able to listen in on any conversation and interrupt your conversation with relevant commercial messages. You’ll hear how AmazonGo, the conglomerate’s retail store, may soon adjust the prices live on the shelves according to who you are and how many people follow you.
Expect an express journey into tomorrow’s retail universe. This inspirational, provocative, hands-on presentation will help any company elevate its presence into the next league of retail.
YOU WILL LEARN:
- To identify “low hanging fruit” that can have an immediate bottom-line impact and create the momentum needed to revise a negative spiral trend.
- The latest retail trends from around the world, which will inspire you, provoke you, and strengthen your strategy.
- What it will take to turn around your stores — and the roadmap that will get you there.
- How to identify and steer around the pitfalls and unexpected obstacles that cause nine out of ten retail transformations to fail.
HYPERGROWTH: HOW TO KEEP YOUR COMPANY IN START-UP MODEHow do today’s Silicon Valley start-ups beat billion-dollar commodity conglomerates? Why do those conglomerates fail to adopt new business models?
Imagine that your company was able, for one day, to adopt anything from your favorite start-up. What would you choose? What result would you expect?
You’re in for a treat. Learn from Lindstrom’s unique experiments converting billion-dollar commodity companies into nimble start-ups by introducing simple yet powerful techniques to reset these organizations’ relationships with themselves and their customers. The approach? Winding time back to the mindset of the founders.
Experience firsthand the impact of Lindstrom’s thought-provoking approach as he placed Nestlé executives in private consumer homes, cooking for strangers, set LEGO’s senior management to interviewing and playing with toddlers on their bedroom floors, and took executives of Maersk, the world’s largest shipping company, on truck rides with their customers, during which they discussed their client’s personal dreams and hopes for the future.
This presentation shows the remarkable impact every business owner can achieve by systematically swapping their conventional thinking for tiny, unique start-up management techniques. The presentation explores simple, highly disruptive approaches that successful entrepreneurs intuitively adopt. It will uncover the underlying philosophies that drive start-ups’ relentless culture, elevating employee motivation to astronomic levels and driving conventional players out of business.
Lindstrom’s presentation is packed with remarkable cases, anecdotes, and powerful tools.
YOU WILL LEARN:
- How to triple the speed of decision-making processes, yielding customer satisfaction, employee enthusiasm, and enhanced profitability.
- Simple yet highly powerful techniques adopted by entrepreneurs.
- How an outside-in, bottom-up approach — if done right — can completely transform an organization that embraces entrepreneurial behavior.
- Why Key Performance Indicators (KPI’s) paralyze organizations, and what a much more robust alternative looks like.
BIG DATA: AND WHY THE NEXT BIG THING WILL BE ALL ABOUT SMALL DATA
LIKE IT OR NOT, businesses are drifting away from the consumer. In the last year, only 1 in 3,000 executives has spent time with their consumers. Instead of keeping in touch with consumers, leaders rely on BIG Data — reports, databases, and statistics — in order to understand the emotions of our most important asset. The only problem with this approach: They’re all looking at the past in order to predict the future.
Emerging in its place is a new approach, Small Data, which Lindstrom defines as seemingly insignificant consumer observations that completely transform the way businesses are built and run.
In 2004, the LEGO Company was near bankruptcy. Big Data had informed the executives that, due to the lengthy construction time, kids no longer had interest in playing with LEGO. In response, LEGO introduced larger modules, which cut the building time in half. However, the result didn’t mirror their expectations. Sales plummeted, and as a result the company decided to cease all conventional Big Data-based sources — and instead introduce Small Data.
It was a visit to an 11-year-old German boy’s home that profoundly changed the LEGO Group’s view of the world. A LEGO executive asked the kid what he was most proud of. It wasn’t a Nintendo or PlayStation, but a pair of old, worn-out sneakers. The reason why? Because, as the kid explained, the sneakers’ very particular worn-down angle on the side of the sole proved he was the #1 skateboarder in town. You see, when pro skateboarders slide down the board, their shoes get worn down exactly like this 11-year-old boy’s shoes.
This insight taught LEGO that if a kid is willing to spend hundreds, if not thousands, of hours fine-tuning an angle on a shoe, why wouldn’t a kid spend thousands of hours playing with LEGO? They reintroduced the small bricks, created the LEGO movie, and formed alliances with Star Wars, Harry Potter, and Batman.
LEGO had lost contact with its core consumers, yet by adopting Small Data, the link between the consumer and the iconic toy company was recovered — making LEGO the most admired brand in the world, according to Brand Finance 2019.
Lindstrom will share the remarkable insight behind LEGO’s success, and he will discuss how Small Data has been instrumental in the turnaround success of numerous other companies around the world, in shipping, banking, retail, fashion, and food and beverage.
YOU WILL LEARN:
- Why most Big Data strategies have been shown to be fundamentally flawed, resulting in billions of wasted time and cost.
- Why some of the world’s largest companies now swear by Small Data when identifying their next billion-dollar bet (and how their success rate is an astounding 81% above average).
- How combining Big Data with Small Data has been shown to establish a remarkable competitive edge, while saving millions of dollars.
- How it is possible to adopt a Small Data approach right away, in a highly cost-effective manner, generating tangible results within a matter of months.
FUTURE: WIRED AND DANGEROUS - HOW YOUR CUSTOMERS HAVE CHANGED AND WHAT TO DO ABOUT ITIn the blink of an eye, new technologies come to the fore and become the bright, shiny object of the moment. But how can you identify which to pay attention to and which you can safely ignore? If you knew everything about tomorrow, what would you do differently today?
Lindstrom predicted the arrival of Facebook two years ahead of time, described Google’s revenue model two years before the search engine revealed it, and pioneered the role of brands on the Internet just months after the World Wide Web went live in 1994. Now, he takes the audience through a fast-paced look into the future … before pulling the handbrake and asking the toughest question of them all.
What should your company do in order to create a future-proof brand and social strategy as generations Z and Y push social media across completely new boundaries?
This speech will educate and prepare you for necessary transformative action. Lindstrom will explore underlying technologies that drive trends, and he’ll create a solid framework arming your organization with a social roadmap for the future.
YOU WILL LEARN:
- The five surprising steps organizations need to take in order to stay relevant as “Old School” Social Media evolves.
- Why an average teen takes 17 selfies every morning before heading to school, and why this (and a long list of surprising consumer behaviors) reveal mind-boggling opportunities for your organization.
- How social media has become the new bedroom wall, and what it takes for your brand to secure a role on the new digital wall as Facebook’s role slowly diminishes.
- The concrete steps your organization should take in order to strengthen your connection with tomorrow’s consumer.
Martin Lindstrom pioneered neuromarketing, revealing the astounding impact the senses have on brands and our subconscious. Today, these theories impact hundreds of thousands of brands worldwide.
Now Lindstrom takes his groundbreaking research to another level by observing people inside their homes, all in order to understand their subconscious mindset. Why do we press harder on the remote control, even though our rational mind knows the batteries are dead?
It’s our subconscious mind at work, of course. Eighty-five per cent of everything we’re influenced by when making brand choices is controlled by our subconscious mind — and thus by subconscious stimuli.
As surprising as it sounds, your favorite color as an adult was most likely determined by the colors you were exposed to as a child. The magnets on your fridge reflect your emotional hotspots and future desires.
If you have large shelves packed with books in the room where you display your coffee table book, you’re likely trying to compensate for lack of education. Brands are no exception. If your website is slow, consumers subconsciously believe your service is equally slow.
When people are interrupted while shopping online, they’re 35% more likely to buy more at a higher price. If the music in your store is slower than shoppers’ heartbeat rate, they will buy or shop 29% more.
You’re set for a ride into our subconscious mind, as few have ever experienced it.
Understand how the lack of transitions throughout the day, from the moment we wake up to when we go to bed, opens up a completely new consumer desire. You’ll learn how the next thing we experience after speedy shopping, fast eating, and quick surfing is slowness.
This presentation explores what’s really going on around you and why many of the signals your brand currently sends — online, in stores, on the phone — may have scared potential customers away forever.
YOU WILL LEARN:
- Surprising insights about consumer behavior that, once uncovered, can have a profound impact on your bottom line.
- What the signals your company sends to the world subconsciously tell your customers.
- Concrete changes your company should make in order to achieve an immediate increase in sales.
- A step-by-step methodology for your company to get way ahead of the competition when it comes to understanding our subconscious minds, while decoding and optimizing the signals your brand sends to the world.
Martin Lindstrom - Video
|
|
|
