Michael TchongTrendsetter Michael Tchong has been riding the latest waves throughout his career. He founded four start-ups that helped pioneer such sweeping trends as desktop publishing, personal information management, Internet research and online marketing.
His ability to identify emerging trends early was refined during a career that began at some of Madison Avenue's most prestigious ad agencies. Michael leverages his knowledge of marketing, media and technology to help audiences better grasp how huge waves, which he calls ubertrends, are reshaping society. His spellbinding roller-coaster rides through the "landscape of now" reveal a host of opportunities these ubertrends provide. A captivating and internationally acclaimed speaker, Michael Tchong has shared his unique insights with groups ranging from Johnson & Johnson's Neutrogena to WaMu and Apple. Michael Tchong's singular perspective has earned him recognition as the forward thinker of the information age. Michael Tchong has been quoted by, or appeared on, Access Hollywood, Adweek, Bloomberg TV, BusinessWeek, CNET, CNN, The New York Times, PBS, San Francisco Chronicle, The Times of London, Variety, The Wall Street Journal and Wired. An innovation specialist, Michael motivates and inspires audiences by exploring cross-disciplinary products and services that successfully ride emerging market trends. His transformational talks also show how marketers are adapting to fast-moving changes in the consumer culture, with a special emphasis on the evolving world of social media. His unique ability to decode the future, lead the U.K.'s The Daily Telegraph to label Michael "America's most influential trendspotter." He has appeared in numerous publications and TV shows, including Access Hollywood, Advertising Age, Bloomberg TV, BusinessWeek, CNET, CNN, The Independent (U.K.), The New York Times, PBS, San Francisco Chronicle, San Jose Mercury News, USA Today, The Wall Street Journal and Wired. Michael is the author of Social Engagement Marketing, which will provide an easy-to-navigate "interface" to the rapidly developing world of social media, and the marketing solutions and techniques it offers. Michael's latest start-up, Social Revolution, aims to reinvent America by crowdsourcing innovative solutions. Realizing the potential of the Internet back in 1994, Michael Tchong founded Interstellar, a company that launched CyberAtlas, a preeminent market research site. After just four months online, CyberAtlas was acquired by I/PRO (Internet Profiles Corporation). Tchong's subsequent start-up, ICONOCAST, a weekly online newsletter and event company aimed at the emerging wave of Internet marketing, was sold in 1998 to Imagine Media, now part of The Future Network. In January 2003, Michael Tchong launched Trendscape, which published a weekly newsletter, Trendsetters.com, aimed at trendwatchers and trendsetters. In November of that year, Trendscape published its first trend report, Trendscape 2004, which documented the most important trends shaping this decade. In October 2004, Michael sold Trendsetters.com to Iconoculture, a Minneapolis-based trend consulting firm. Whether personal computing, home computing, desktop publishing, personal communication, Internet publishing or online marketing, Michael has always been part of the leading edge. Now you too can take advantage of Michael Tchong's ability to ride waves early as he helps you and your audiences unlock the potential of emerging trends. |
“Michael Tchong was absolutely a highlight of the Luxury Portfolio Summit. We positioned him as the opening speaker which was perfect as he set the tone with energy, enthusiasm and a strategic balance of terrific content and light-hearted entertainment. He definitely has his finger on the pulse.” |
Areas of Expertise: Technology, Information Technology, Internet/E-Commerce, Advertising & Marketing, Innovation, Creativity, Leadership, and Strategy.
Speaking Topics
Social Revolution: How Social Media Are Re-inventing our World - Revolutions create upheaval but they also usher in much-needed change and innovation. The social revolution is not only reinventing our dialog, but also how consumers interact with business and government. In this entertaining and informative session, you will not only learn how “ubertrends” are reshaping society, but you will also gain an insider perspective on how socially propelled phenomena, from crowdsourcing to realtime analytics to influence metrics to private messaging, are redefining our future. Key Takeaways: Who are the two most valued tech companies? What can we learn from their success? Who has successfully leveraged the “Time Compression” Ubertrend for 38 straight years? What social-based technology will impact the mobile phone industry the most?
I Want To Tweet You Up - It's made the news and makes the news. Twitter is everywhere. But where did this phenomenon emanate from? And what seeds of a new social revolution are propelling its success? As consumers increasingly cross their "Ts" in evolutionary steps: first typing, then texting and now twittering, marked changes are sweeping over society. As our culture hurtles forward in a never-ending quest to weave technology into the fabric of life, humans are responding in extraordinary ways to a changing dialog. A baby is born while its child-bearing mother "tweets." Plane crashes are now routinely scooped on Twitter, ahead of traditional media. The twitterati are reshaping society by propelling trends faster than ever before. Follow trendwatcher Michael Tchong as he takes you on a exhilarating journey through this dazzling landscape of now. And prepare to be amazed, amused and revitalized. Buckle up! Highlights include: Ubertrends compress time and usher in new digital lifestyle. Social media are revolutionizing the human interaction and changing the dialogue. Marketing has to adapt to this new reality by focusing on social engagement. Innovation and reinvention are the watchwords for today. Analysis of lifestyle Ubertrends: Casual, Complexity Nervosa, Generation X-tasy, Fountain of Youth, Multitasking, Retro Technology, Time Compression, Voyeurgasm, WAF, Wireless.
Ubertrend Introduction - Analysis of lifestyle Ubertrends: Casual, Complexity Nervosa, Generation X-tasy, Fountain of Youth, Multitasking, Retro Technology, Time Compression, Voyeurgasm, WAF, Wireless
Social Engagement Marketing - Trends come. Trends go. The only constant is change. Yet as a marketer you have an urgent need to know. What will spur the next economic boom? What’s the next big trend going to be? Where will it emerge and how will it manifest? To provide insight into the near future, Ubercool now offers a workshop conducted by global trend analyst, motivational speaker and serial entrepreneur Michael Tchong. Imaginations will be sparked as Michael, a noted trendwatcher and management consultant, leads attendees on a thought-provoking tour of the consumer landscape. This interactive workshop provides insights on what will move and shake the globe in the next few years, and what forces are reshaping consumer and business cultures worldwide.
Improve Insights - Increased global competition and the velocity of time urgently require that executives and professionals remain on top of fast-moving trends. Using an insightful exploration of events and phenomena that are shape-shifting our world, Michael contextualizes a host of data blips to greatly improve understanding today’s market dynamics.
Champion Innovation - Businesses and consumers alike demand more innovation today. Michael’s breathtaking tour of the “landscape of now” shows how innovative companies are strategically leveraging trends in food, healthcare, hospitality, lifestyle, real estate, retailing, technology and travel. This cross-disciplinary exposé of the leading edge will help spur innovation within your organization.
Audience Feedback
"You have a gift for waking up an audience -- not only in print, but in person." "Michael's ability to rivet audiences is due to an articulate command of trends and data, which help anchor his visions in a pointed manner." Andrew Jaffe, Clio Awards Executive Director
"It's rare that any speaker can move such a large percentage of the audience, particularly a group that crafts messages and advertising strategy for a living." Allie Shaw, UNICAST Vice President of Worldwide Marketing
"Your willingness to engage in frank and open discussion made the [Congressional] tour exceptional. Nancy Pelosi, Speaker of the U.S. House of Representatives
Social Revolution: How Social Media Are Re-inventing our World - Revolutions create upheaval but they also usher in much-needed change and innovation. The social revolution is not only reinventing our dialog, but also how consumers interact with business and government. In this entertaining and informative session, you will not only learn how “ubertrends” are reshaping society, but you will also gain an insider perspective on how socially propelled phenomena, from crowdsourcing to realtime analytics to influence metrics to private messaging, are redefining our future. Key Takeaways: Who are the two most valued tech companies? What can we learn from their success? Who has successfully leveraged the “Time Compression” Ubertrend for 38 straight years? What social-based technology will impact the mobile phone industry the most?
I Want To Tweet You Up - It's made the news and makes the news. Twitter is everywhere. But where did this phenomenon emanate from? And what seeds of a new social revolution are propelling its success? As consumers increasingly cross their "Ts" in evolutionary steps: first typing, then texting and now twittering, marked changes are sweeping over society. As our culture hurtles forward in a never-ending quest to weave technology into the fabric of life, humans are responding in extraordinary ways to a changing dialog. A baby is born while its child-bearing mother "tweets." Plane crashes are now routinely scooped on Twitter, ahead of traditional media. The twitterati are reshaping society by propelling trends faster than ever before. Follow trendwatcher Michael Tchong as he takes you on a exhilarating journey through this dazzling landscape of now. And prepare to be amazed, amused and revitalized. Buckle up! Highlights include: Ubertrends compress time and usher in new digital lifestyle. Social media are revolutionizing the human interaction and changing the dialogue. Marketing has to adapt to this new reality by focusing on social engagement. Innovation and reinvention are the watchwords for today. Analysis of lifestyle Ubertrends: Casual, Complexity Nervosa, Generation X-tasy, Fountain of Youth, Multitasking, Retro Technology, Time Compression, Voyeurgasm, WAF, Wireless.
Ubertrend Introduction - Analysis of lifestyle Ubertrends: Casual, Complexity Nervosa, Generation X-tasy, Fountain of Youth, Multitasking, Retro Technology, Time Compression, Voyeurgasm, WAF, Wireless
Social Engagement Marketing - Trends come. Trends go. The only constant is change. Yet as a marketer you have an urgent need to know. What will spur the next economic boom? What’s the next big trend going to be? Where will it emerge and how will it manifest? To provide insight into the near future, Ubercool now offers a workshop conducted by global trend analyst, motivational speaker and serial entrepreneur Michael Tchong. Imaginations will be sparked as Michael, a noted trendwatcher and management consultant, leads attendees on a thought-provoking tour of the consumer landscape. This interactive workshop provides insights on what will move and shake the globe in the next few years, and what forces are reshaping consumer and business cultures worldwide.
Improve Insights - Increased global competition and the velocity of time urgently require that executives and professionals remain on top of fast-moving trends. Using an insightful exploration of events and phenomena that are shape-shifting our world, Michael contextualizes a host of data blips to greatly improve understanding today’s market dynamics.
Champion Innovation - Businesses and consumers alike demand more innovation today. Michael’s breathtaking tour of the “landscape of now” shows how innovative companies are strategically leveraging trends in food, healthcare, hospitality, lifestyle, real estate, retailing, technology and travel. This cross-disciplinary exposé of the leading edge will help spur innovation within your organization.
Audience Feedback
"You have a gift for waking up an audience -- not only in print, but in person." "Michael's ability to rivet audiences is due to an articulate command of trends and data, which help anchor his visions in a pointed manner." Andrew Jaffe, Clio Awards Executive Director
"It's rare that any speaker can move such a large percentage of the audience, particularly a group that crafts messages and advertising strategy for a living." Allie Shaw, UNICAST Vice President of Worldwide Marketing
"Your willingness to engage in frank and open discussion made the [Congressional] tour exceptional. Nancy Pelosi, Speaker of the U.S. House of Representatives
