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PC Musthafa Motivational Speaker - Profile

​Nobody epitomizes the quintessential rags-to-riches story better than PC Musthafa, the man behind the Rs. 3000 crore idli and dosa batter brand, iD Fresh. A brand that has gone on to become a staple in every kitchen across India and the Middle-East.
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P.C. Musthafa, was born in a small village in Kerala, and his father worked as a collie in a coffee plantation. His mother never went to school. From a school dropout to an IIM graduate, Musthafa's temerity and focus has always been the backbone of iD. PC Musthafa was born and brought up in a remote village in Wayanad district of Kerala, where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness and resolve to help build a world, where everyone has equal opportunities.

The stark lack of resources and opportunities resulted in Musthafa failing 6th grade and almost dropping out of school. Backed by a teacher who believed in him, Musthafa convinced his father to give school one more try. He had always had an affinity towards Mathematics and soon began doing extremely well at school. He went on to study engineering at NIT, Calicut and bagged a job at Motorola in Bangalore. While on an assignment in Ireland, Musthafa realized how much he missed his country and yearned to return to India. However, financial constraints forced him to take up another well-paying job in Dubai and much to the shock of his friends and family, Musthafa decided to call it quits after a seven-year-long stint. He had always wanted to start something of his own.

In 2005, Musthafa and his cousins, Shamsudeen, Nazer, Jaffer, Noushad and Musthafa, started their company ID freshfoods the beginning of their batter business with an initial investment of ₹25000. Musthafa who was then pursuing a management degree at IIM, Bangalore, finished his studies and joined his cousins full-time as the CEO of iD Fresh Food in 2007. The rest, as they say, is history. 

Today, iD Fresh Food produces around 50,000 kg in its plant with a total investment of around Rs. 4 crores. The revenue of iD Fresh Food has already touched the magical figure of Rs. 100 crores. Mustafa aims of making iD Fresh Food the most popular and trusted brand in India and make it a Rs. 1000 crore company by 2020. He also says he will be employing at least 5000 people by then.

Mustafa who employs only rural poor people with commitment says it is very hard to find a right team to take the company forward. But this does not stop him from dreaming a beautiful future for his company.
To book PC Musthafa as the Motivational speaker for your event simply complete the online form. For more information regarding any of the Business Motivational speaker’s on our roster contact Simply Life India Speakers Bureau directly on: +91 8652835000

PC Musthafa - Speaking Videos

PC Musthafa - Speaking Topics

  • Innovation
  • Entrepreneurship
  • Motivational
  • Entrepreneurship / challenges 
  • Innovation using common-sense 
  • Business ethics
  • Power of determination 
  • Importance of failures 
  • Trust as a currency ... building business using  trust
  • How to build a consumer brand?
  • Building viral videos -  3 case studies 
  • Importance of technology - iD's case study 
  • Fresh sells - future of retail
  • Tech driven distribution business -   iD's case study

Webinars by PC Musthafa

Covid - Business Crisis VS Business Opportunity.

In This Webinar by PC Musthafa, CEO/ Founder - iD Fresh Food you will learn that , even as you struggle to navigate the changed business landscape you now find yourself in, take the opportunity created by the COVID-19 pandemic to rethink the way your company does business and make the changes necessary now to emerge from the present crisis positioned for future success.

It is easy at times like this for leaders to become paralyzed by fear, uncertainty and doubt. But great leaders know that crises such as the present pandemic present unique opportunities to rethink their businesses and figure out how to do what they do better.

Importance of Innovation during crisis
When we look back on the current health crisis, there’s no doubt that we’ll learn that it resulted in a number of innovations: new drugs and medical devices, improved healthcare processes, manufacturing and supply chain breakthroughs, novel collaboration techniques.

But there is much more to the generative nature of a crisis that leads to innovation than simply an opportunity to solve problems. In this Webinar learn how Crises present us with unique conditions that allow innovators to think and move more freely to create rapid, impactful change. For leaders, these conditions provide us with the opportunity to do our best to help, and for our teams to do their most innovative work in the service of our organizations.

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​To book PC Musthafa as the Motivational speaker for your event simply complete the online form. For more information regarding any of the Business Motivational speaker’s on our roster contact Simply Life India Speakers Bureau directly on: +91 8652835000