MEET PHILIP GRAVES
Philip Graves is a consumer behaviour consultant, author, speaker and regular contributor to the media. He has been described as “one of the world’s leading consumer behaviour experts” (Kevin Hogan), “one of the world’s pre-eminent consumer behaviour consultants” (Cambridge Business Magazine) and one of ten “… original thinkers whose ideas will help shape Britain’s recovery.” (Director)
For the last six years he has been working with international businesses, providing expert advice on consumer behaviour and behavioural insight.
His first book, Consumer.ology, was published in 2010 and was named one of Amazon’s top ten best business books of the year. In addition to case studies and examples from his own work, the book draws on some of the latest academic research from psychology and neuroscience to show why most market research can’t work and what companies should be doing instead. Consumer.ology has been described as “essential reading for marketers and general managers” and “accessible” and “thought-provoking” for non-business audiences. In 2013 a revised paperback edition was published.
Alongside his own consumer behaviour consultancy work for clients including the media, retailers and financial services companies, Philip is an associate of Frontier Economics.
Philip writes a column for The Chartered Institute of Marketing’s magazine The Marketer, and also writes about consumer behaviour for Psychology Today.
Based in Cambridge (UK), his work has taken him around the world, including the United States, Brazil, Singapore, and Japan.
Philip Graves is an engaging and entertaining speaker with extensive media experience who will give your audience a fresh perspective of themselves and their customers.
Whether it’s an insight into the latest consumer news stories, to discuss the merits of the latest survey or poll with your audience, or someone to transform the way your organisation thinks about its customers, Philip will tailor his expertise to your needs.
A combination of a working lifetime spent observing and studying consumers, a passion for bringing consumer psychology to life and experience appearing in front of audiences of all sizes (from one to one million people – on BBC Radio 2) make Philip a fascinating and entertaining public speaker.
Clients that include ABRAS (the Brazilian supermarket retailers association), the Royal Agricultural Society, Lapada and the UK Cabinet Office give an indication of Philip’s ability to share his passion with disparate audiences around the world.
An Amazon top 50 best seller and selected by them as the one of the top ten best business releases of 2010.
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