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RICHARD P. RUMELTRichard Rumelt is the Harry and Elsa Kunin Professor of Business & Society at UCLA Anderson, a graduate school of business and management. He is the author of Good Strategy/Bad Strategy–The Difference and Why It Matters. He is also a co-author of Fundamental Issues in Strategy–A Research Agenda and the author of Strategy, Structure, and Economic Performance.
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Richard P. Rumelt
Richard P. Rumelt is the Harry and Elsa Kunin Chair in Business and Society at UCLA Anderson School of Management. Best known for his work on corporate strategy, his research has covered corporate diversification strategy and sustainable advantage, and more recently industry transitions and the evolution of complex industries.
Rumelt has been described as the “strategist’s strategist.” He has authored or co-authored numerous business publications, including three books Strategy, Structure, and Economic Performance (1974), Fundamental Issues in Strategy(1994), and Good Strategy/Bad Strategy, (2011). In Good Strategy/Bad Strategy, Rumelt sets out to explain "the logic of good strategy and the sources of power that talented strategists have tapped." This includes a detailed discussion about competitive advantage, how to strengthen it, how to exploit inertia, and riding waves of change. It also provides an insight into what constitutes bad strategy. Rumelt has consulted with many well-known firms, non-profit organizations, and several governments. Often seen as one of the founders of the resource-based perspective, Richard Rumelt’s research on corporate diversification strategy, the sources of sustainable advantages, and the conceptual and theoretical foundations of strategy has been highly influential. He was one of the first scholars to systematically explore microfoundational issues in strategy. Richard Rumelt was President of the Strategic Management Society in 1995-98. He received the Irwin Prize for his book Strategy, Structure, and Economic Performance. His current research interests center on the dynamics of industry transitions. Speaking Topics He speaks on strategy and general management VIDEOS
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