Best Selling Author and Strategy Specialist. Robin Speculand is a global pioneer and specialist in strategy implementation and is driven in assisting leaders to successfully execute their strategy. He is the founder and Chief Executive of Bridges Business Consultancy Int and the creator of the Implementation Hub portal, the first portal in the world dedicated to strategy implementation. Robin is the first author in the world to publish three books on implementation. The international bestselling book Bricks to Bridges – Make Your Strategy Come Alive, set the benchmark for new thinking in his field.
A leader today needs both the ability to formulate strategy and the skills to execute it. The current global drive toward imbuing implementation as an organizational competency stems from the right strategy and the ability to implement it as a worldwide business differentiator with tremendous payoff.
Robin Speculand is a global pioneer and expert in strategy implementation. He is the founder and CEO of Bridges Business Consultancy Int, creator of the Implementation Hub, and author of three books on implementation (two are international best sellers) including his fourth book, Excellence in Execution – HOW to Implement Strategy.
Robin is driven to transform the strategy implementation approach globally by inspiring leaders to adopt a different approach. His work begins when his clients are crafting their strategy and are starting to think about implementing it. He guides them through the implementation journey and provides them with the knowledge, tools and templates to succeed where so many fail. These include Bridges’ Implementation Compass™—a proprietary framework for successful implementation—as well as access to the Implementation Hub —the first portal in the world dedicated to strategy implementation with its 500+ resources, and IMPACT, a toolkit with a structured approach for implementing actions in 90 days.
In 2000, Robin left his position as Citigroup Regional Vice President, Corporate Bank, Asia Pacific, to start Bridges, a specialist in strategy implementation. Since assisting its first client, Singapore Airlines, Bridges has worked with governments, multinational corporations and local organizations across five continents to achieve Excellence in Execution.
Robin is one of the most prolific writers and thinkers on implementing strategy. An international bestselling author, his books include Bricks to Bridges – Make Your Strategy Come Alive, which set the benchmark for new thinking in his field and Beyond Strategy – The Leader’s Role in Successful Implementation, John Wiley & Sons. His pioneering work has been featured in strategy journals, international print and electronic media including the BBC UK & Global, CNBC, Financial Times, Sunday Telegraph and the Singapore Straits Times. He is a sought-after speaker at strategy and international business forums.
Robin is an educator for Duke CE and adjunct faculty at the Office of Executive and Professional Education in Singapore Management University. Outside of work, he’s a die-hard ironman athlete.
Strategy Implementation Challenge Keynote : You have created the strategy and now you have to implement it. You go from discussing it with only the top leaders to sharing it with the whole organization and giving people direction. Strategy is about making the tough choices; implementation is about taking the right actions.
Nine Uncommon Practices for the New Business Landscape Keynote : Organizations are at greater risk and pressure due to business model disruption than any other time in history. They can no longer rely on yesterday’s success for tomorrow. This is leading to new ways of working in a new landscape. This engaging and entertaining keynote highlights what just a handful of successful leaders are doing differently.
These uncommon practices are the latest thinking from our client work and research. It includes, 1. how to achieve your strategic objectives by doing less, not more and 2. how you need to provide people with choices for higher engagement, and 3. how to constantly review in order to create a rhythm.
Each of the 11 uncommon practices are explained using examples, stories and research and are:
Excellence in Execution Keynote : The current approach to strategy execution is not working as more implementations fail than succeed. We need a different approach and different thinking. This extremely informative keynote is packed with useful tips and highlights what leaders need to address to achieve excellence in execution. It feature examples from other companies, stories and research on how to implement your strategy.
Leaders understand the importance of strategy execution but are still missing the methodology to succeed. Achieving excellence in execution is a competitive differentiator that, when achieved, has tremendous payoffs, because it’s not easy to do. This keynote provides an overview of what leaders need to consider doing.
Leaders are responsible for crafting a winning strategy and then involving and leading the rest of the organization in its execution. They need to start the execution planning during the strategy planning (not after). They also need to create the right conditions for execution and guide people through the journey to demonstrate their commitment and sincerity.
To assist leaders in translating the strategy from the top level to the ground level, the “Three Broad Themes of Execution” are introduced, (1) Create Awareness, (2) Build Excellence (3) Follow Through.
Organizations have to consider the speed at which they need to execute the strategy – the Strategy Cadence. This is a critical part of the execution, as is leaders driving the right actions across the organization. This keynote highlights how this can be achieved.
It also addresses the execution juxtaposition, reallocation of resources, how take your people over the wall, importance of follow up and business model disruption.
Seminars & Workshops
New Book - Excellence In Execution
HOW to Implement Your Strategy
Robin’s latest book presents leaders with the how to adopt the right mindset, toolset and skillset to execute strategy. It provides the tools, techniques, tips and uncommon practices required to both build your execution plan and deliver on your strategy promises.