SCOTT MCKAIN
Internationally-known customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition.
Meet Scott Mckain
|
Scott McKain is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition. Known internationally as a top-rated keynote speaker, Scott’s clients represent the world’s most iconic brands so you have the confidence of working with a professional known for impacting bottom line results. He has delivered thousands of presentations in all 50 states, 36 countries across six continents.
Scott’s matchless experiences have continued throughout his life. They range from playing the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; from being the author of business books named among the “year’s ten best” to membership of multiple Boards of Directors. The tapestry of Scott McKain’s distinctive experiences have blended to create the inimitable content that makes him one of the world’s most in-demand business experts and speakers. Best-selling author and internationally renowned speaker Scott McKain's captivating presentations and best-selling books clearly reveal how to create more compelling connections between you and your customers, and how to stand out and move up, regardless of the economic climate in your industry. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization—and the professionals who work with you—stand out from the plethora of competitors? In today's Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast their opinions regarding your organization to the world in an instant. In this volatile environment, it's never been more important to understand and execute the steps necessary to create the "Ultimate Customer Experience." McKain's calling is business—and his passion is platform presentations. He blends a unique combination of vast speaking experience with new, cutting-edge information. He is one of about 150 living members of the Professional Speakers Hall of Fame; was recently recognized by Social Media Marketing Magazine as one of "the fifty most influential marketing authors on Twitter"; and was dubbed one of the "top 25 people for Gen Y and Millennial leaders to follow on Twitter" by GenJuice, a leading resource for emerging professionals. In his book, Collapse of Distinction, McKain takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the top 10 business books of the year by The Miami Herald, the Huffington Post, and other major media outlets, and reached the #1 spot on Amazon.com's list of business bestsellers. McKain's approach of "The Ultimate Customer Experience" is extraordinarily relevant, no matter your organization's products or services. Customers do not want organizations to "make it right." They want you to "GET it right!" Your organization must find a way to transcend transaction, and McKain can show you the techniques for creating enhanced customer engagement and loyalty. Scott McKain's latest book, "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business" is the newly revised and expanded version of his previous work that was named one of the "Ten Best Business Books" of the year by the Miami Herald, Sacramento Bee, and numerous other major publications. His previous books, "ALL Business is Show Business," "What Customers REALLY Want," and "Collapse of Distinction," all take a groundbreaking approach to assist organizations and professionals deliver what Scott calls the "Ultimate Customer Experience ®." He has been honored with induction into the "Professional Speakers Hall of Fame" -- and is a member of the "Speakers Roundtable," an elite group of twenty business speakers considered by many to be among the best in the world. Scott McKain has made multiple appearances on FOX News Network as an Analyst and Commentator. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco. From a one-hour keynote and full-day intensive seminars -- to consulting and live online events -- many leading organizations seek Scott McKain to provide the critical education and insight that changes behavior and grows organizations AND people. Scott McKain delivers compelling presentations and creates bestselling books revealing how to create distinctive connections between you and your customers; and, how to stand out and move up — regardless of the economic climate in your industry. Traveling the globe from a remote outpost near the Amazon…to all 50 of the United States and seven Canadian provinces…from Singapore to Sweden…Mexico to Morocco — and the White House lawn with the President of the United States in the audience at an event carried live on CNN and NBC’s “Today” show — Scott McKain’s calling is business; his passion is platform presentations. Scott’s award winning presentations – cited by many significant organizations as “the best we’ve EVER had” – center upon the challenge of creating distinction in a crowded, cluttered marketplace. Your organization – just like Cisco, BMW, Intel, Nationwide Insurance, John Deere, Dow, Kaiser Permanente, Bank of America, and more of the world’s most dynamic companies – can share in his insights through his remarkable presentations. From a keynote presentation to audiences as large as 20,000...to moderating programs at the White House with the President in attendance...from leading a dialog with C-suite executives in financial services...to small-group workshops for associations...Scott McKain has experience in virtually every type of platform situation you can imagine. He will custom-design an ultimate experience especially tailored for your unique audience. |
THE ONLY SPEAKER IN THE HISTORY OF OUR COMPANY TO HAVE RECEIVED A PERFECT SCORE FROM EVERY ATTENDEE AT OUR MOST IMPORTANT GLOBAL PARTNERS EVENT. WE’VE BOOKED THE LEADING SPEAKERS IN THE WORLD. SCOTT MCKAIN RECEIVED THE HIGHEST RATINGS OF ALL.” We very much enjoyed your presentation last week. It has provoked a lot of discussion among our management team. Finally we have someone giving us a plan and a way rather than describing the issue and no solution. "I don't know how he did it! He sounded exactly like someone who worked for GE!" |
SCOTT MCKAIN SUGGESTED SPEAKING TOPICS
Capturing the ideas that created three Amazon.com #1 business bestsellers, Scott McKain presents cutting-edge ideas with razor-sharp clarity for audiences around the world. He focuses on distinctive customer relationships: how you SELL more uniquely and how you SERVE by creating "Ultimate Customer Experiences ®."
While every program is custom-designed specifically for your organization, Scott engages his audience on the following topics and provides the following takeaways for your attendees:
Keynote Presentations
CREATE DISTINCTION:What To Do When “Great” Isn’t Good Enough to Grow Your BusinessIn this keynote or workshop, Scott teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life.
The most important question we must confront is: “WHY would we get chosen instead of our competition?”
In this high-impact keynote, Scott shares distinctive stories from his extensive case studies. He provides the specific action steps that every professional must undertake to stand out and move up. And, he will show you how to avoid commoditization by expanding your innovation.
Scott’s insights on current trends have been globally recognized as cutting edge. His masterful storytelling ability means your attendees will enjoy the speech — and execute the strategies.
Your outcome will be an audience prepared to drive business growth by creating distinction — personally and professionally.
KEY AUDIENCE TAKEAWAYS:
THE ULTIMATE CUSTOMER EXPERIENCE®:Delivering What Customers REALLY Want
There is a stunning difference between what customers want and what most organizations offer. And, as Scott McKain’s research proves, this widening gulf creates dissatisfaction, distrust, and –worst of all for any business — disloyalty.
What customers really want today is a superior client experience. Certainly, they want good service, a great product, and a competitive price. However, what creates client loyalty is a connection through personalization, differentiation, and emotion.
A critical question for you is: What is the ultimate experience that a customer could have as they do business with your organization? Scott McKain has vast experience and cutting-edge strategies on how to create distinction and deliver ultimate customer experiences®.
Your participants will discover what it takes to produce undying loyalty and endless referrals. By sharing specifics and stories from the iconic companies within Scott’s portfolio of case studies, you’ll discover how to deliver ultimate experiences to both internal and external customers.
KEY AUDIENCE TAKEAWAYS:
ICONIC:How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
This keynote answers the critical question: What is an iconic organization or leader? And, it will clearly reveal how you can attain, sustain, or regain that status.
Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain is significantly more difficult to climb. Add the pervasive presence of social media and the competition for attention is more intense than ever before.
Merely standing out is more challenging than ever. It now has less impact on sustained growth. Today, to become a compelling company, leader, or brand on a positive trajectory, one must attain iconic status.
Scott will share fresh stories on iconic professionals and organizations. You’ll learn there are only two factors upon which customers and employees judge your organization. He will reveal unique examples like the millionaire chimney sweep. You’ll learn about the single-store steakhouse in a mid-sized city that has higher revenue than New York City’s famed Tavern on the Green.
What is the outcome of this keynote presentation? You and your organization will be ready to achieve iconic status through sound research and practical wisdom.
KEY AUDIENCE TAKEAWAYS:
Distinctive Sales: How To Stand Out In a Hyper-Competitive Marketplace
Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.
Key takeaways:
The Ultimate Customer Experience: The Key To Lifelong Loyalty and Endless Referrals
What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals.
Key takeaways:
Leading With Distinction: Motivate Enhanced Productivity To Achieve Remarkable Results
If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team’s ability to deliver extraordinary results.
Key takeaways:
Developing A Distinctive Culture in a Multi-Generational Marketplace: Enhance Retention and Optimize Outcomes in a Diverse Environment
Your organization’s culture will always trump your organization’s strategy – for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences – and helps us draw strength from our diversity.
Key takeaways:
Seminars and Workshops
Create Distinction Through The Ultimate Customer Experience
In this half-day or full-day session, participants walk through the Four Cornerstones of Distinction, the six major disconnections between organizations and their customers, and the five precise steps taught by the Ultimate Customer Experience.
This program is highly interactive and “hands-on,” and encourages each person to discover the precise and specific actions required to raise the delivery of unique selling strategies and/or the customer experience to an extraordinary level.
And, please remember, there are both external and internal customers — meaning this content has great relevance to those on your team who do not directly engage with your “end customer”!
In addition: The content found in all of Scott’s keynote programs can be expanded to half-day, highly interactive seminars and workshops – or combined in a customized manner specific to your organization’s unique needs to create highly engaging programs — on understanding what customers REALLY want, leading in turbulent times, and how to deliver experiences to external and internal customers in a distinctive manner to create space between you and your competition.
While every program is custom-designed specifically for your organization, Scott engages his audience on the following topics and provides the following takeaways for your attendees:
Keynote Presentations
CREATE DISTINCTION:What To Do When “Great” Isn’t Good Enough to Grow Your BusinessIn this keynote or workshop, Scott teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life.
The most important question we must confront is: “WHY would we get chosen instead of our competition?”
In this high-impact keynote, Scott shares distinctive stories from his extensive case studies. He provides the specific action steps that every professional must undertake to stand out and move up. And, he will show you how to avoid commoditization by expanding your innovation.
Scott’s insights on current trends have been globally recognized as cutting edge. His masterful storytelling ability means your attendees will enjoy the speech — and execute the strategies.
Your outcome will be an audience prepared to drive business growth by creating distinction — personally and professionally.
KEY AUDIENCE TAKEAWAYS:
- The ability to avoid the mistakes of commoditization
- Improved results from learning the specific steps to create distinction
- Improved appreciation of the importance of personal responsibility in organizational growth
- Expanded skills and thinking on the important issue of innovation
- Enhanced clarity about goals and organizational direction
- Knowledge of communication approaches that transcend generational differences
- Discovery of the specific steps required to deliver superior experiences for customers.
THE ULTIMATE CUSTOMER EXPERIENCE®:Delivering What Customers REALLY Want
There is a stunning difference between what customers want and what most organizations offer. And, as Scott McKain’s research proves, this widening gulf creates dissatisfaction, distrust, and –worst of all for any business — disloyalty.
What customers really want today is a superior client experience. Certainly, they want good service, a great product, and a competitive price. However, what creates client loyalty is a connection through personalization, differentiation, and emotion.
A critical question for you is: What is the ultimate experience that a customer could have as they do business with your organization? Scott McKain has vast experience and cutting-edge strategies on how to create distinction and deliver ultimate customer experiences®.
Your participants will discover what it takes to produce undying loyalty and endless referrals. By sharing specifics and stories from the iconic companies within Scott’s portfolio of case studies, you’ll discover how to deliver ultimate experiences to both internal and external customers.
KEY AUDIENCE TAKEAWAYS:
- The five steps of an Ultimate Customer Experience®
- Why the experience – and not service – generates loyalty; and what you need to do to create it
- The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
- The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively
ICONIC:How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
This keynote answers the critical question: What is an iconic organization or leader? And, it will clearly reveal how you can attain, sustain, or regain that status.
Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain is significantly more difficult to climb. Add the pervasive presence of social media and the competition for attention is more intense than ever before.
Merely standing out is more challenging than ever. It now has less impact on sustained growth. Today, to become a compelling company, leader, or brand on a positive trajectory, one must attain iconic status.
Scott will share fresh stories on iconic professionals and organizations. You’ll learn there are only two factors upon which customers and employees judge your organization. He will reveal unique examples like the millionaire chimney sweep. You’ll learn about the single-store steakhouse in a mid-sized city that has higher revenue than New York City’s famed Tavern on the Green.
What is the outcome of this keynote presentation? You and your organization will be ready to achieve iconic status through sound research and practical wisdom.
KEY AUDIENCE TAKEAWAYS:
- The Five Factors of Iconic Performance
- The ONLY two factors upon which customers will judge you
- Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
- Improved results from learning the required steps for Iconic performance
- Expanded appreciation of the importance of personal responsibility in team success
- Advanced skills and thinking on the important issue of improving processes
- Enhanced precision about goals and organizational direction
Distinctive Sales: How To Stand Out In a Hyper-Competitive Marketplace
Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.
Key takeaways:
- Sell the differences that make you a preferred choice
- Four ways to sell uniquely from your competition
- How to transcend transaction and develop loyal relationships for more sales
- The six key disconnections between sales professionals and their customers
The Ultimate Customer Experience: The Key To Lifelong Loyalty and Endless Referrals
What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals.
Key takeaways:
- The five steps of an Ultimate Customer Experience
- Why the experience – and not service – generates loyalty; and what you need to do to create it
- The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
Leading With Distinction: Motivate Enhanced Productivity To Achieve Remarkable Results
If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team’s ability to deliver extraordinary results.
Key takeaways:
- The four key elements to distinctive leadership
- How to be creative – while enhancing clarity about results
- The single most important element in leadership communication
Developing A Distinctive Culture in a Multi-Generational Marketplace: Enhance Retention and Optimize Outcomes in a Diverse Environment
Your organization’s culture will always trump your organization’s strategy – for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences – and helps us draw strength from our diversity.
Key takeaways:
- Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
- How generational differences can create distinction when we develop an open, accepting organizational culture
- How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
Seminars and Workshops
Create Distinction Through The Ultimate Customer Experience
In this half-day or full-day session, participants walk through the Four Cornerstones of Distinction, the six major disconnections between organizations and their customers, and the five precise steps taught by the Ultimate Customer Experience.
This program is highly interactive and “hands-on,” and encourages each person to discover the precise and specific actions required to raise the delivery of unique selling strategies and/or the customer experience to an extraordinary level.
And, please remember, there are both external and internal customers — meaning this content has great relevance to those on your team who do not directly engage with your “end customer”!
In addition: The content found in all of Scott’s keynote programs can be expanded to half-day, highly interactive seminars and workshops – or combined in a customized manner specific to your organization’s unique needs to create highly engaging programs — on understanding what customers REALLY want, leading in turbulent times, and how to deliver experiences to external and internal customers in a distinctive manner to create space between you and your competition.
|
|
|
