Seth Godin - Profile
Named one of the top 21 speakers for the 21st century by Successful Meetings Magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.
Continuing to push the envelope and make waves in the marketing and publishing worlds, one of his latest endeavors, The Domino Project, completely excludes a traditional print publication for his book, Poke the Box. Hailed as “the kick in the pants you need to shake up your life,” Poke the Box urges everyone to do just as The Domino Project does, move away from conformity and toward ingenuity, toward answering unknown questions for ourselves.
Furthering The Domino Project, his latest book, We Are All Weird (Sept. 2011) printed only 11,000 hardcover copies for sale on Amazon, with no plans to print more. This model encourages readers to utilize the digital platform, and also creates a scarcity effect that drives demand for the limited copies available, underlining the importance of the book. The book itself calls for the end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique, albeit sometimes weird, values.
Godin’s first book Permission Marketing, was a New York Times best-seller that revolutionized the way corporations approach consumers. Fortune Magazine named it one of their Best Business Books and Promo magazine called Godin “The Prime Minister of Permission Marketing.”
He has written more than a dozen worldwide bestsellers that have been translated into more than 30 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Godin’s second book,Unleashing the Ideavirus, is the most popular e-book ever published, and in 2003, his bookPurple Cow was the #1 best-selling marketing book on Amazon. His other works include The Big Red Fez, Survival Is Not Enough, Free Prize Inside, All Marketers Are Liars, The Big Moo, Small is the New Big, and Meatball Sundae. His recent release, Tribes: We Need You to Lead Us, became an instant best-seller, and his 2010 Linchpin: Are You Indispensable? inspires audiences to overcome the resistance that holds them back from becoming an indispensable asset to any organization.
In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow”—an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
Speeches by Seth Godin reflect the experience and enlightened opinions that this marketing guru has cultivated over his years in the business world.
After completing a degree in computer science from from Tuft's University, Godin went on to earn his MBA from Stanford Graduate School of Business and became one of the most influential names in marketing. Founding a number of projects that concentrate on the spreading of ideas, Godin is the name behind Yoyodyne, an online marketing strategy company, and Squidoo.com, which supports interest-based Internet sites.
Continuing to push the envelope and make waves in the marketing and publishing worlds, one of his latest endeavors, The Domino Project, completely excludes a traditional print publication for his book, Poke the Box. Hailed as “the kick in the pants you need to shake up your life,” Poke the Box urges everyone to do just as The Domino Project does, move away from conformity and toward ingenuity, toward answering unknown questions for ourselves.
Furthering The Domino Project, his latest book, We Are All Weird (Sept. 2011) printed only 11,000 hardcover copies for sale on Amazon, with no plans to print more. This model encourages readers to utilize the digital platform, and also creates a scarcity effect that drives demand for the limited copies available, underlining the importance of the book. The book itself calls for the end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique, albeit sometimes weird, values.
Godin’s first book Permission Marketing, was a New York Times best-seller that revolutionized the way corporations approach consumers. Fortune Magazine named it one of their Best Business Books and Promo magazine called Godin “The Prime Minister of Permission Marketing.”
He has written more than a dozen worldwide bestsellers that have been translated into more than 30 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Godin’s second book,Unleashing the Ideavirus, is the most popular e-book ever published, and in 2003, his bookPurple Cow was the #1 best-selling marketing book on Amazon. His other works include The Big Red Fez, Survival Is Not Enough, Free Prize Inside, All Marketers Are Liars, The Big Moo, Small is the New Big, and Meatball Sundae. His recent release, Tribes: We Need You to Lead Us, became an instant best-seller, and his 2010 Linchpin: Are You Indispensable? inspires audiences to overcome the resistance that holds them back from becoming an indispensable asset to any organization.
In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow”—an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
Speeches by Seth Godin reflect the experience and enlightened opinions that this marketing guru has cultivated over his years in the business world.
After completing a degree in computer science from from Tuft's University, Godin went on to earn his MBA from Stanford Graduate School of Business and became one of the most influential names in marketing. Founding a number of projects that concentrate on the spreading of ideas, Godin is the name behind Yoyodyne, an online marketing strategy company, and Squidoo.com, which supports interest-based Internet sites.
It's easy to see why people pay to see what he has to say"
- The New York Times
seth godin - speaking topics
Speeches by Seth Godin are as high-profile and covetable as the marketing master himself. A huge influencer in the new age of branding and advertising, Godin is a magnificently eloquent speaker with big ideas for change.
Speaking Topic
Invisible or Remarkable? Tips From His Best-Selling Books
Leadership Versus Management - Seth Godin's Talk on Leadership Looks at Why It's So Essential . Seth Godin's talk on leadership focuses on the important differences between leadership and management, of which the latter we unfortunately have an abundant supply of.The primary difference between management and leadership is that managers figure out what needs to be done and then get others to do it. Leaders, on the other hand, find the right people, and work with them to agree on where to go and then let them get there on their own. To quote Godin, "leadership means embracing the failure of your people if it leads to growth." Seth Godin makes it incredibly clear in his talk on leadership that he finds management uninteresting. For him, it is leadership that he finds essential and worthy of study. As a small business, you can't compete with big chains that are constantly using different management techniques in order to cut costs in what he calls "a race to the bottom". As a new business owner, you want to innovate, and to do that you need to lead people under you to produce independent quality work.
Setting the Right Mindset - This mindset keynote by Seth Godin seeks to establish a winning mindset for success within in business and life. He shares his tips with real world examples to further heighten the value of each.Seth starts his keynote by stating how individuals need to change their mindset to a positive one. Nobody will remember or want to work with someone who is just mediocre. If one strives to be the best they can be with a positive attitude, they will not need to market themselves. He explains that it's incredibly hard to force yourself out there with advertising. By offering a memorable service your advertising will be taken care of with word of mouth. He finishes his mindset keynote with a powerful analogy. To address the thought of staying hungry after becoming successful, he answers that life is like a ski hill. You don't quit when you reach the bottom, but instead ride it until the sun goes down.
Making It to the Finish Line - Known for his motivational talks and his popularity with audiences, Seth Godin shares his insights on what he calls 'the Lizard Brain' and what we can do to shut it out in his creative innovation keynote. In his talk, the bestselling author and entrepreneur explains to the audience that the hardest part of an idea, a startup, a new strategy or a business proposal is the getting started part of the equation. Godin stresses in his creative innovation keynote that coming up with simple ideas is not the hard part, but really embracing them and making sure that they are finished is. The entrepreneur knows how hard it is to share projects or ideas with the world; however, he thinks getting over these doubts -- which come out for our 'lizard brain' -- is the most important part because that “thrash at the beginning” is normal, we just need to keep going.
The Impact of Common Values - This innovative speech by Seth Godin explores the significant impact of modern day tribes and the power and influence that comes with sharing similar ideas and values. Godin explains how such technological innovations as the Internet have caused people from all sorts of backgrounds and cultures to come together into what he describes as "tribes," to use their common ideas and beliefs to illicit change or gain power. It's all about taking a good idea and running with it until you get what you want to achieve. Using an example of the San Francisco SPCA, Godin explains how the organization was originally founded to put down stray dogs and cats. However with the dedication and persistence of the community, they were able to turn San Francisco into a "no kill city."Godin's innovative speech is a great example of how ordinary people can cause significant change by coming together with others that share the same values.
Spreading Ideas - Seth Godin Discusses the Importance of Marketing Your Vision. Seth Godin draws on the example of the creation and initial marketing failure of sliced bread to illustrate the importance of spreading an idea in order to sell a product. Seth Godin explores the limitations placed on an idea, no matter how brilliant, when it does not have reach. Using several real-world examples, Seth Godin describes the importance of getting people to care about a product through marketing as it is not always about the product itself or the patent or its uses, but its cultural relevance. Seth Godin defines the era we live in as a century of idea diffusion, in which there are too many options and too little time, which is why getting attention through effective marketing can make bad or bizarre ideas more successful than boring ones.
Speaking Topic
Invisible or Remarkable? Tips From His Best-Selling Books
Leadership Versus Management - Seth Godin's Talk on Leadership Looks at Why It's So Essential . Seth Godin's talk on leadership focuses on the important differences between leadership and management, of which the latter we unfortunately have an abundant supply of.The primary difference between management and leadership is that managers figure out what needs to be done and then get others to do it. Leaders, on the other hand, find the right people, and work with them to agree on where to go and then let them get there on their own. To quote Godin, "leadership means embracing the failure of your people if it leads to growth." Seth Godin makes it incredibly clear in his talk on leadership that he finds management uninteresting. For him, it is leadership that he finds essential and worthy of study. As a small business, you can't compete with big chains that are constantly using different management techniques in order to cut costs in what he calls "a race to the bottom". As a new business owner, you want to innovate, and to do that you need to lead people under you to produce independent quality work.
Setting the Right Mindset - This mindset keynote by Seth Godin seeks to establish a winning mindset for success within in business and life. He shares his tips with real world examples to further heighten the value of each.Seth starts his keynote by stating how individuals need to change their mindset to a positive one. Nobody will remember or want to work with someone who is just mediocre. If one strives to be the best they can be with a positive attitude, they will not need to market themselves. He explains that it's incredibly hard to force yourself out there with advertising. By offering a memorable service your advertising will be taken care of with word of mouth. He finishes his mindset keynote with a powerful analogy. To address the thought of staying hungry after becoming successful, he answers that life is like a ski hill. You don't quit when you reach the bottom, but instead ride it until the sun goes down.
Making It to the Finish Line - Known for his motivational talks and his popularity with audiences, Seth Godin shares his insights on what he calls 'the Lizard Brain' and what we can do to shut it out in his creative innovation keynote. In his talk, the bestselling author and entrepreneur explains to the audience that the hardest part of an idea, a startup, a new strategy or a business proposal is the getting started part of the equation. Godin stresses in his creative innovation keynote that coming up with simple ideas is not the hard part, but really embracing them and making sure that they are finished is. The entrepreneur knows how hard it is to share projects or ideas with the world; however, he thinks getting over these doubts -- which come out for our 'lizard brain' -- is the most important part because that “thrash at the beginning” is normal, we just need to keep going.
The Impact of Common Values - This innovative speech by Seth Godin explores the significant impact of modern day tribes and the power and influence that comes with sharing similar ideas and values. Godin explains how such technological innovations as the Internet have caused people from all sorts of backgrounds and cultures to come together into what he describes as "tribes," to use their common ideas and beliefs to illicit change or gain power. It's all about taking a good idea and running with it until you get what you want to achieve. Using an example of the San Francisco SPCA, Godin explains how the organization was originally founded to put down stray dogs and cats. However with the dedication and persistence of the community, they were able to turn San Francisco into a "no kill city."Godin's innovative speech is a great example of how ordinary people can cause significant change by coming together with others that share the same values.
Spreading Ideas - Seth Godin Discusses the Importance of Marketing Your Vision. Seth Godin draws on the example of the creation and initial marketing failure of sliced bread to illustrate the importance of spreading an idea in order to sell a product. Seth Godin explores the limitations placed on an idea, no matter how brilliant, when it does not have reach. Using several real-world examples, Seth Godin describes the importance of getting people to care about a product through marketing as it is not always about the product itself or the patent or its uses, but its cultural relevance. Seth Godin defines the era we live in as a century of idea diffusion, in which there are too many options and too little time, which is why getting attention through effective marketing can make bad or bizarre ideas more successful than boring ones.
Seth Godin - Videos
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Seth Godin - Books
