MEET SHATBHI BASU

• Alumnus of Institute of Hotel Management, Mumbai, class of 1980
  
• Began as a trainee chef with Centaur in 1980
  
• Worked with various independent units in the Food & Beverage service area -Chopsticks restaurant (Mumbai), Hotel Fidalgo (Goa), Hotel Sands (Mumbai)
  
• Did a stint with an ad agency (3 Brothers & Fils) in the area of client service, handling food and beverage accounts
  
• Conducted research in the field of bartending, wine and mixed drinks
  
• Conduct training workshops in bartending, wine appreciation and mixing cocktails
  
• Conduct direct-to-consumer & corporate workshops on beverage appreciation – scotch & single malts, world whisky, rum, tequila
  
• Freelance journalist contributing columns in the trade and mainstream magazines and newspapers
  
• Established the first ever platform for bartenders in India, STIR – The Official Meet For Bartenders, a seminar cum competition for professional, student and amateur bartenders
  
• Authored the first comprehensive guide to alcoholic beverages and cocktails relevant to Indian conditions – The Can’t Go Wrong Book Of Cocktails
  
• Initiated and currently head of the first institution for professional bartending in India,  STIR – Academy Of Bartending, Mumbai
  
• Director of Creative Consultants – a company specialising in bar design, concepts and training
  
• Consultant to INS Hamla, the catering school and training centre for the Indian Navy
  
• Consulted on training, brand extensions and launch strategy for Diageo on Ciroc Vodka, Smirnoff, Johnnie Walker, Vat 69…
  
• Was instrumental in the creation & execution of Smirnoff Tastemaker Sessions & Smirnoff Bartending Sessions
  
• Consultant to CL World Brands for Angostura Rums, Angostura Bitters
  
• Consultant to Focus Brands – for Campari, Jose Cuervo, Marie Brizard Liqueurs, Skyy Vodka, Cinzano, Cutty Sark, Glen Rothes
  
• Consulting Trainer Aspri Spirits on Roberto Cavalli, Molinari Sambuca, Amarula, Diva Cachaca, Skyy…
  
• Host & content advisor to NDTV for the show `In High Spirits’ on NDTV Good Times
  
• Host and content creator for a new food show – `I Hate Cooking’ – to launch soon
  
• Member – Flair Bartenders’ Association (FBA), World Bartenders Training Organisation (WBTO)
  

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